Why is Schema Markup Important to a Business Website?

Posted by Kelly Braun on April 2, 2020 at 2:00 PM
Most important to any business website is being found by your target audience and getting them to take a desired action, whether that’s making a purchase, reaching out to sales or requesting more information. How does schema markup fit into the picture? In quick summary, it’s one of many Search... read more

Say Goodbye to Keyword Research... and Hello to Search Intent

Posted by Kameron Hurley on March 17, 2020 at 2:15 PM
As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials. Developing a keyword research and implementation strategy has never been a one-and-done affair. It’s an evolving process that must be rigorously monitored... read more

SEO vs CRO - Which Comes First?

Posted by Kelly Braun on March 5, 2020 at 7:07 AM
SEO or CRO? The chicken or the egg? It’s one conundrum after another. read more

Is Your Website at Risk? Google Sets Deadline for Mobile-First Web Design

Posted by Kelly Braun on February 28, 2020 at 3:56 PM
Is your website mobile-friendly? If not, Google may no longer index your site - meaning it won’t show up in search!  read more