Most important to any business website is being found by your target audience and getting them to take a desired action, whether that’s making a purchase, reaching out to sales or requesting more information. How does schema markup fit into the picture? In quick summary, it’s one of many Search... read more
As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials. Developing a keyword research and implementation strategy has never been a one-and-done affair. It’s an evolving process that must be rigorously monitored... read more
SEO or CRO? The chicken or the egg? It’s one conundrum after another. read more
Is your website mobile-friendly? If not, Google may no longer index your site - meaning it won’t show up in search! read more
