Author: Brooke Taylor

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Prior to working at Marketing Essentials, Brooke honed her data and analytical skills in the finance industry. Brooke is driven to see her clients achieve optimal ROI and enjoys the dynamic and collaborative aspects of advertising campaign development. When she is not crafting ads and other marketing strategies, you are likely to find Brooke enjoying the company of her young daughters and husband.

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Blogs by: Brooke Taylor

The 5 Most Powerful Digital Ads You Should be Using Today

Posted by Brooke Taylor on April 24, 2024 at 9:00 AM
As online searches for products, services and answers continue to grow, investing in digital advertising opens the virtual front door to your business. With digital or PPC (pay-per-click) ads, you position your offerings in front of hundreds or thousands of potential customers actively searching... read more

How to Capture More Market Share via Online Advertising

Posted by Brooke Taylor on May 20, 2020 at 12:23 PM
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more

How to Maximize Paid Media as a Small Business on a Small Budget

Posted by Brooke Taylor on March 3, 2020 at 1:31 PM
Hey there, small business owner: I hear you. You’re ready to scale your business but lack resources in both funds and manpower to support growth. read more

Email Marketing: Is It Worth It? You Better Convert It.

Posted by Brooke Taylor on September 29, 2016 at 9:00 AM
Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by changing up a subject line or adding a splash of personalization. But if you really want to increase CRO you... read more