Navigating the Future of Account-Based Marketing

Posted by Kelly Braun on January 23, 2024 at 10:03 AM
Account-Based Marketing (ABM) has become one of the fast-growing trends in B2B marketing. Now, with the adoption of AI technologies and the rise of data analytics, it’s become even more efficient, effective and successful for B2B companies, large and small. read more

Why HubSpot: 5 Game-Changing Features a Business Can’t Afford to Miss

Posted by Kelly Braun on October 18, 2023 at 12:52 PM
Considering a new platform for your marketing and sales needs? HubSpot might just be the solution you've been searching for. As an all-encompassing CRM, marketing automation and customer service tool, it's designed to simplify and streamline your business operations. Here are five standout features... read more

Marketing Essentials Receives HubSpot Custom Integration Accreditation

Posted by Kelly Braun on July 26, 2023 at 2:36 PM
We are excited to announce that Marketing Essentials has achieved the esteemed HubSpot Custom Integration Accreditation! read more

How to Show the ROI of Your Senior Living Marketing Program When Systems Aren’t Integrated

Posted by Kelly Braun on March 14, 2023 at 3:31 PM
As a marketer in senior living, it's important to be able to show the ROI of the marketing strategies you execute. However, this can be challenging if you have software such as a Customer Relationship Management (CRM) system, Marketing Automation Platform (MAP) and clinical/financial software that... read more