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Inbound Marketing Blog

Inbound Marketing Blog

5 Reasons Senior Living Content Fails to Increase Occupancy

BY Kelly Braun September 05 2018 Senior Care & Living

Making the decision to move into a senior living facility involves extensive research to find the best option and fit, no matter whether it’s a senior researching for a safer, easier-to-manage[...]


4 Factors Driving Consumer Choices in Senior Living

BY Claire Giesige August 22 2018 Senior Care & Living

What are your prospects looking for when searching for a senior living community? What’s most important to them?

Understanding how your prospects make decisions is key to a successful inbound[...]


Lead Generation in the Senior Living Industry (Case Study)

BY Claire Giesige June 20 2018 Senior Care & Living, Lead Generation

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]


LeadingAge: Digital Marketing Comes Into Its Own in Aging Services

BY Marketing Essentials April 04 2018 Senior Care & Living

Editor’s Note: We are excited to share a LeadingAge article featuring Marketing Essentials and the successes our client The Esquiline has achieved in a digital marketing program. The article was[...]


Nonprofits: How to Get the Most From a Google PPC Grant

BY Kelly Braun March 28 2018 PPC & Paid Media, Senior Care & Living

Ready to test the PPC waters? If you’re a nonprofit, now is the time.

Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords[...]


Online brand: How important is it to your census?

BY Patty Cisco, MBA, Principal May 10 2016 Senior Care & Living

“Assisted Living and skilled nursing providers feel they don’t need to pay attention to digital marketing. Their census is controlled by the direct referrals they receive from the hospitals so[...]


Grow Your Census By Spending Less Money

BY Kelly Braun April 12 2016 Senior Care & Living

Imagine growing your census while spending less on marketing. It’s possible through inbound marketing.


Increase Occupancy with Lead Nurturing

BY Patty Cisco, MBA, Principal September 16 2015 Senior Care & Living, Lead Generation

You’ve created compelling content, engaged your prospects on social media, and your website is looking (and working) great. Finally, the online leads are rolling in. Phew! All your hard work has[...]


Using Social Media to Grow Your Occupancy

BY Patty Cisco, MBA, Principal September 11 2015 Senior Care & Living, Social Media

With how technological we have become, it’s no longer enough just to have a functional website. If you want to make your online endeavors truly effective at increasing the occupancy of your senior[...]


How to Shorten the Independent Living Sales Cycle

BY Patty Cisco, MBA, Principal August 07 2015 Senior Care & Living, Digital Marketing

Today a new resident is moving in. A few family members are helping to move in her belongings and your staff is doing everything they can to make her feel welcome.

This new resident used to be[...]