Digital Marketing: Essential Metrics to Prove Value to the Bottom Line

Posted by Patty Cisco, MBA, Principal on January 24, 2019 at 10:03 AM
The CEO at your senior living community is facing increased expenses and decreased income. When they look for places to trim the budget and digital marketing comes up, are you confident they’ll see its value? Or will it get the ax? read more

How to Shorten the Independent Living Sales Cycle

Posted by Patty Cisco, MBA, Principal on January 16, 2019 at 11:39 AM
Today a new resident is moving in. A few family members are helping to move in her belongings and your staff is doing everything they can to make her feel welcome. read more

5 Reasons Senior Living Content Fails to Increase Occupancy

Posted by Kelly Braun on September 5, 2018 at 3:43 PM
Making the decision to move into a senior living facility involves extensive research to find the best option and fit, no matter whether it’s a senior researching for a safer, easier-to-manage home or an adult child who desires a better lifestyle for their parent.   read more

4 Factors Driving Consumer Choices in Senior Living {Video}

Posted by Claire Giesige on August 22, 2018 at 9:20 AM
What are your prospects looking for when searching for a senior living community? What’s most important to them? Understanding how your prospects make decisions is key to a successful inbound marketing plan. Here’s what seniors are looking for in 2018. read more
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