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Lead Generation in the Senior Living Industry (Case Study)

Posted by Claire Giesige on June 20, 2018 at 3:30 PM
“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did, they didn’t find what they were seeking.” read more

LeadingAge: Digital Marketing Comes Into Its Own in Aging Services

Posted by Marketing Essentials on April 4, 2018 at 11:30 AM
Editor’s Note: We are excited to share a LeadingAge article featuring Marketing Essentials and the successes our client The Esquiline has achieved in a digital marketing program. The article was originally published in the LeadingAge Magazine March-April 2018. read more

Nonprofits: How to Get the Most From a Google PPC Grant

Posted by Kelly Braun on March 28, 2018 at 1:58 PM
Ready to test the PPC waters? If you’re a nonprofit, now is the time. Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords service. It’s a chance to gain online exposure without the costs. It’s an opportunity to share your brand... read more

Online brand: How important is it to your census?

Posted by Patty Cisco, MBA, Principal on May 10, 2016 at 10:10 AM
“Assisted Living and skilled nursing providers feel they don’t need to pay attention to digital marketing. Their census is controlled by the direct referrals they receive from the hospitals so there is no need for any investment in their online brand.” read more
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