Author: Melissa Smalley

Picture of Melissa Smalley
As a former small business owner and certified speaker/coach with the John Maxwell team, Melissa has a passion for creating positive solutions and helping people and businesses grow. She has more than 20 years of experience in healthcare and an MBA in Organizational Leadership. Outside of work, Melissa loves spending time with her husband, three boys and two Airedale Terriers. She also enjoys exercising and boating.

Blogs by: Melissa Smalley

How to Shorten Your Prospects’ Time to Move-In With Sales Enablement

Posted by Melissa Smalley on May 22, 2024 at 11:26 AM
Shortening the sales cycle is key for senior living organizations to increase revenue. On average, the time between a referral and a move-in for independent living is around 120 days. That’s four months! read more

Navigating the Buyer’s Journey: A Roadmap for Senior Living Communities

Posted by Melissa Smalley on May 20, 2024 at 1:39 PM
In recent years, consumer behavior has transformed due to a continuous increase in online research before ever engaging with sales. Prospects also traverse more and more touchpoints before committing to a purchase. Therefore, understanding the buyer’s journey is paramount to helping your sales team... read more

How to Align Your Marketing and Sales Teams for Senior Living Success

Posted by Melissa Smalley on April 25, 2024 at 9:07 AM
Are your marketing and sales teams working in harmony or functioning in silos? The key to enhancing quality lead generation and boosting occupancy rates lies in aligning these two critical areas. They must work together as one aligned team. read more

How to Write an Effective Employee Value Proposition for Your Senior Living Organization

Posted by Melissa Smalley on April 17, 2024 at 11:23 AM
Every company has a personality - whether it’s easy going or formal, silly or serious, slower-moving or fast-paced. When it comes to recruiting, your candidates are looking for a workplace that matches up with their own ideals and personality. read more