Author: Melissa Smalley

Picture of Melissa Smalley
As a former small business owner and certified speaker/coach with the John Maxwell team, Melissa has a passion for creating positive solutions and helping people and businesses grow. She has more than 20 years of experience in healthcare and an MBA in Organizational Leadership. Outside of work, Melissa loves spending time with her husband, three boys and two Airedale Terriers. She also enjoys exercising and boating.

Blogs by: Melissa Smalley

How to Align Your Marketing and Sales Teams for Senior Living Success

Posted by Melissa Smalley on April 25, 2024 at 9:07 AM
Are your marketing and sales teams working in harmony or functioning in silos? The key to enhancing quality lead generation and boosting occupancy rates lies in aligning these two critical areas. They must work together as one aligned team. read more

How to Write an Effective Employee Value Proposition for Your Senior Living Organization

Posted by Melissa Smalley on April 17, 2024 at 11:23 AM
Every company has a personality - whether it’s easy going or formal, silly or serious, slower-moving or fast-paced. When it comes to recruiting, your candidates are looking for a workplace that matches up with their own ideals and personality. read more

How to Measure ROI for Your Senior Living Recruitment Program

Posted by Melissa Smalley on March 28, 2024 at 4:30 PM
Good talent is hard to find. That’s why it’s so important to have an effective recruitment marketing strategy. A recruitment marketing strategy can streamline your talent search and hiring process, leading to finding more qualified talent in less time. Wins all around! read more

5 Ways to Engage Your Top Recruitment Candidates in Senior Living

Posted by Melissa Smalley on March 28, 2024 at 12:52 PM
In an increasingly competitive labor market, your business depends on both attracting and engaging top employee talent. read more