Who Should Write Your Online Content - Sales or Marketing?

Posted by Kelly Braun on June 4, 2019 at 1:22 PM
In your organization, who creates the most content -- marketing or sales? Who writes the content for your website? Who writes your blog articles, white papers and customer emails? Who writes the copy for brochures and advertisements? read more

How To Write a Blog for Your Business When You’re Not a Writer [Video]

Posted by Claire Giesige on May 3, 2019 at 2:09 PM
Convinced about the benefits of blogging but not sure how to do it for your business? Here’s how to write a killer blog for your business, even if you aren’t the world’s best writer. read more

What is Content? An Overview + 11 Killer Examples

Posted by Jessica Barga on May 2, 2019 at 10:20 AM
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more

Three Reasons B2B Companies Need (Quality) Digital Content

Posted by Jessica Barga on March 8, 2019 at 11:11 AM
When was the last time you really enjoyed an online experience? read more
Digital Marketing Checklist 2019