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Inbound Marketing Blog

Inbound Marketing Blog

Marketing Essentials Video Wins a Telly Award

BY Claire Giesige June 08 2018 Content

Marketing Essentials is proud to announce its Careers at Marketing Essentials video won a Bronze Telly Award for Non-Broadcast, Craft-Editing in the 39th Annual Telly Awards.


10 Tips for Branded Content that Hooks a Goldfish

BY Kelly Braun May 31 2018 Content

Attention is harder to capture in today’s online world. That’s no surprise. In fact, you’re probably a goldfish just like everyone else ...


5 tips on how to get more leads with eye-catching video

BY Patty Cisco, MBA, Principal December 09 2016 Inbound Marketing, Content

So, you want to increase leads in 2017, but aren’t sure where to turn? One of the best ways to attract attention is by publishing fresh video content. While YouTube may seem crowded (with over 300[...]


How and Why to Get Customer Testimonials on Your Website

BY Kelly Braun December 01 2016 Inbound Marketing, Content

Should you put reviews and testimonials on your website?


How to Make Your Website Sell for You in 2017

BY Jenna Schultz November 29 2016 Content, Web Design

Are you struggling to put together a comprehensive digital marketing plan that gets results for 2017? Maybe it’s time for a new website update, but you’re concerned you can’t work it into your[...]


Grow Your Practice with Patient Focused Content

BY Patty Cisco, MBA, Principal November 23 2016 Inbound Marketing, Content

Do you feel that you are no longer reaching your target audience? Are you afraid that your list of patients is starting to dwindle without finding ways to replace them? Do you know how to reach[...]


How to Produce Effective Content in 2017

BY Kelly Braun November 22 2016 Inbound Marketing, Content

“Content marketing is a must-have. Content is how you reach today’s audience. Content is more valuable than advertising. Content is king!”


Online Reviews Impact Physician's Reputation

BY Patty Cisco, MBA, Principal November 17 2016 Branding & Design, Content, Business Strategy

As a physician or practice manager, are you bold enough to do what the University of Utah Health Care (UUHC) did by putting their patient reviews online, complete with unedited comments and an[...]


Is Blogging Really Beneficial In Business?

BY Patty Cisco, MBA, Principal October 06 2016 Content

We often get the question, “Is blogging really beneficial in business?”


How important is content on your social media sites and website?

BY Kelly Braun September 22 2016 Social Media, Content