What Is a Content Strategy? Steps To Getting Started

Posted by Kelly Braun on January 29, 2024 at 2:26 PM
In the fast-paced world of digital marketing, a robust content strategy stands as a cornerstone for businesses aiming to establish a strong online presence that helps grow revenue. So, what exactly is a content strategy, and why is it crucial? More importantly, how can you start building one? Let’s... read more

The Future of AI and SEO: How Google's SGE is Redefining Online Search

Posted by Kelly Braun on December 13, 2023 at 10:02 AM
Google's groundbreaking AI technology, Search Generative Experience (SGE), currently in an experimental phase for selected users, is not only a game-changer for internet users but also for digital marketers. read more

Our Principles for Using AI in Marketing

Posted by Kelly Braun on April 24, 2023 at 12:51 PM
AI in marketing is no longer a trend. It’s here to stay. In fact, the hottest AI language tool, ChatGPT, reached 100 million monthly active users in just two months – making it the fastest-growing consumer application in history. ChatGTP, developed by Open AI, can respond to a wide variety of... read more

Proofreading Matters: 5 Realistic Examples of How Errors Can Cost You Credibility

Posted by Laura Germann on September 27, 2022 at 9:01 AM
By Laura Germann, Content Editor You may have seen memes or social media posts that say “Grammar Matters” or marquee boards with silly errors. While these give us a good laugh, there is a deeper underlying message here: Grammar errors make you look bad – period. read more