Author: Kelly Braun

Picture of Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.

Blogs by: Kelly Braun

Everything You Need to Know About BERT, The Latest Google Update

Posted by Kelly Braun on November 15, 2019 at 2:16 PM
What is BERT? Simply put, it’s Google’s new and improved AI ranking algorithm. Google already has RankBrain, an AI (Artificial Intelligence) algorithm that was launched back in 2015. BERT doesn’t replace RankBrain; they’ll work together to improve the search engine’s language processing... read more

When the Creative Marketing Spigot Runs Dry

Posted by Kelly Braun on October 11, 2019 at 9:43 AM
Imagine if creativity was sparked by simply saying ‘go.’ You could loudly yell ‘go’ and immediately produce the most amazing, original and creative marketing idea that ever lived.  read more

Marketing Essentials to be part of Ohio Marketing Summit 2019

Posted by Kelly Braun on July 31, 2019 at 8:54 AM
Marketing Essentials is proud to be a part of the 2019 Ohio Marketing Summit, where 250+ Ohio-based brands will come together to share fresh ideas and new tools in marketing and sales. read more

Recruitment Marketing: 5 Ways to Keep Your Best Candidates Engaged

Posted by Kelly Braun on June 20, 2019 at 8:09 AM
It’s always exciting to see a resume that checks all of the boxes for an open position you’re looking to fill. You don’t want to miss this opportunity, so how do you keep candidate engagement high without having to carve extra time out of your day? read more
Digital Marketing Checklist 2019