Author: Kelly Braun

Picture of Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.

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Blogs by: Kelly Braun

How to Use Your Careers Page to Attract Great Candidates

Posted by Kelly Braun on May 10, 2021 at 1:30 PM
When you're recruiting employees via job boards, ads or social media, all roads lead to your careers page on your website. Your careers page(s) is the ultimate place to not only display your job openings but also to showcase your company culture and capture the interest of the best candidates. read more

Vetting a HubSpot Agency Partner: Criteria and Questions to Ask

Posted by Kelly Braun on April 16, 2021 at 3:30 PM
While anyone can buy the HubSpot marketing, sales and customer service software, it takes a specific skill set to utilize the robust platform to its full extent. After the excitement of purchasing the system wears off, it's not uncommon to feel a little overwhelmed and even frustrated that your... read more

Is Your Website Prepared for the Upcoming Google Algorithm Update?

Posted by Kelly Braun on March 24, 2021 at 11:05 AM
Which websites show up on page 1 of Google search results may shift in June when Google launches its latest core algorithm update.  read more

Email Automation: Comparing the Top Tools Used to Drive More Sales

Posted by Kelly Braun on March 22, 2021 at 1:12 PM
Email marketing is not dead. In fact, it’s soaring. Even before the pandemic pushed many people into new digital experiences, email has been a chosen platform for B2B and B2C consumers looking to engage and purchase from a company. read more