Author: Kelly Braun

Picture of Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.

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Blogs by: Kelly Braun

What Is a Content Strategy? Steps To Getting Started

Posted by Kelly Braun on January 29, 2024 at 2:26 PM
In the fast-paced world of digital marketing, a robust content strategy stands as a cornerstone for businesses aiming to establish a strong online presence that helps grow revenue. So, what exactly is a content strategy, and why is it crucial? More importantly, how can you start building one? Let’s... read more

Navigating the Future of Account-Based Marketing

Posted by Kelly Braun on January 23, 2024 at 10:03 AM
Account-Based Marketing (ABM) has become one of the fast-growing trends in B2B marketing. Now, with the adoption of AI technologies and the rise of data analytics, it’s become even more efficient, effective and successful for B2B companies, large and small. read more

The Future of AI and SEO: How Google's SGE is Redefining Online Search

Posted by Kelly Braun on December 13, 2023 at 10:02 AM
Google's groundbreaking AI technology, Search Generative Experience (SGE), currently in an experimental phase for selected users, is not only a game-changer for internet users but also for digital marketers. read more

Top 12 Dos, Don’ts and Stop-Its -- Digital Marketing Strategy 2024

Posted by Kelly Braun on November 1, 2023 at 8:00 AM
Editor’s Note: This post was originally published in 2020 and has been revamped and updated to provide the latest trends and dos and don'ts in digital marketing. When it comes to marketing, one thing is for sure -- change. The marketing landscape is always evolving due to technological... read more