Author: Kelly Braun

Picture of Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.

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Blogs by: Kelly Braun

(VIDEO 9) PANDEMIC: Protect Your Business from Cyber Crime

Posted by Kelly Braun on May 28, 2020 at 1:20 PM
The COVID-19 pandemic resulted in many businesses transitioning to remote work, yet most were not not fully prepared to do so safely.  As a result, cybercrime is on the rise, from phishing attacks to malware and ransomware. This means conducting business online has become riskier.  read more

An Economic Downturn is the Best Time to Capture More Market Share via Advertising

Posted by Kelly Braun on May 20, 2020 at 12:23 PM
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more

The 5 Most Powerful Digital Ads You Should be Using Today

Posted by Kelly Braun on May 14, 2020 at 2:00 PM
When a recession hits, businesses often fear a decline in revenue and begin to cut back in certain areas, including their advertising spend. But stop! You may do more harm than good.  read more

(VIDEO 7) PANDEMIC:  Are You Prepared to Market Your Business Post-Crisis?

Posted by Kelly Braun on May 12, 2020 at 12:48 PM
We have all been impacted by the slow march of COVID-19 throughout our communities. As we begin to see a light, we also know the world around us has changed and consumer behaviors have shifted. Many business owners are now asking:  read more