Author: Kelly Braun

Picture of Kelly Braun
Kelly Braun was born to write. An award-winning writer with more than 20 years of experience, Kelly understands how to communicate effectively with a broad range of audiences. Responsible for crafting blogs, white papers, and website content, Kelly also enjoys participating in marketing strategy and campaign development. When she’s not engulfed in research or writing at Marketing Essentials, you’ll find Kelly reading, working out, or enjoying the company of her young daughters.

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Blogs by: Kelly Braun

Our Principals for Using AI in Marketing

Posted by Kelly Braun on April 24, 2023 at 12:51 PM
AI in marketing is no longer a trend. It’s here to stay. In fact, the hottest AI language tool, ChatGPT, reached 100 million monthly active users in just two months – making it the fastest-growing consumer application in history. ChatGTP, developed by Open AI, can respond to a wide variety of... read more

What You Can Expect Partnering with Marketing Essentials for Your Business Videos

Posted by Kelly Braun on April 6, 2023 at 8:58 AM
With the popularity of video skyrocketing online, now is the time to venture into — or up your game in — video marketing. This article will walk you through what you can expect when you partner with Marketing Essentials to strategize, produce, edit and promote your business videos. read more

How to Show the ROI of Your Senior Living Marketing Program When Systems Aren’t Integrated

Posted by Kelly Braun on March 14, 2023 at 3:31 PM
As a marketer in senior living, it's important to be able to show the ROI of the marketing strategies you execute. However, this can be challenging if you have software such as a Customer Relationship Management (CRM) system, Marketing Automation Platform (MAP) and clinical/financial software that... read more

How to Market Senior Living Amidst Economic Uncertainty

Posted by Kelly Braun on January 16, 2023 at 11:49 AM
While research shows many senior living organizations have recovered post-pandemic with census numbers up, those same organizations are now bracing themselves for what’s next as the economy stands on wobbly legs. read more