“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead.
But here’s a vitally important question: are you calculating your Cost Per[...]
You put a lot of effort into attracting visitors to your website, but how many of them convert?
Transforming website visitors into qualified leads requires an attractive, easily navigable[...]
Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.
One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in[...]
We now live in a world where data is king. If you don’t use data properly, you may leave leads on the cutting room floor. Buyers “research solutions, rank options, set requirements and compare[...]
Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.
With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an[...]
It’s not difficult to do.