The Complete Guide to Email Marketing Automation

Posted by Kelly Braun on November 7, 2018 at 2:07 PM
Read Time: 7 minutes First off, automated email marketing is different from sending out an e-newsletter, email blast or one-off email. read more

Why Companies Are Sold on Lead Nurturing Email {Video}

Posted by Kelly Braun on October 18, 2018 at 1:24 PM
The pressure is on. Your responsibility as the organization’s marketing leader is to ensure your sales pipeline is continually full of sales qualified leads in order to meet sales goals. read more

How to Align Digital Marketing & Sales in B2B Companies

Posted by Kelly Braun on October 3, 2018 at 2:02 PM
B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door when a sales rep knocks. read more

Lead Generation in the Senior Living Industry (Case Study)

Posted by Claire Giesige on June 20, 2018 at 3:30 PM
“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did, they didn’t find what they were seeking.” read more
Digital Marketing Checklist 2019