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Inbound Marketing Blog

Inbound Marketing Blog

Lead Generation in the Senior Living Industry (Case Study)

BY Claire Giesige June 20 2018 Senior Care & Living, Lead Generation

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]


3 Tactics to Reduce Your Cost Per Lead

BY Patty Cisco, MBA, Principal May 11 2018 Lead Generation

As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead.

But here’s a vitally important question: are you calculating your Cost Per[...]


Turn Your Website into a Lead Generation Machine

BY Marketing Essentials June 08 2017 Website, Lead Generation

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable[...]


Use Conversion Rate Optimization to Get Customers

BY Patty Cisco, MBA, Principal March 30 2017 Lead Generation

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.


Drive Quality Leads by Mapping Your Buyer’s Journey

BY Patty Cisco, MBA, Principal March 15 2017 Lead Generation

One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in[...]


How the Buyer’s Journey Fuels Data Collection

BY Patty Cisco, MBA, Principal March 07 2017 Lead Generation

We now live in a world where data is king. If you don’t use data properly, you may leave leads on the cutting room floor. Buyers “research solutions, rank options, set requirements and compare[...]


10 Reasons to Stop Avoiding Lead Nurturing

BY Patty Cisco, MBA, Principal March 01 2017 Lead Generation, Industrial & Manufacturing



4 Barriers to Automated Lead Nurturing Success {Video}

BY Patty Cisco, MBA, Principal February 28 2017 Email & Automation, Lead Generation, Videos

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.


A Guide to Automated Lead-Nurturing Workflows

BY Patty Cisco, MBA, Principal February 28 2017 Email & Automation, Lead Generation

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an[...]


Can you afford to lose potential Sales Qualified Leads? {Video}

BY Patty Cisco, MBA, Principal February 21 2017 Sales Enablement, Lead Generation, Videos

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • [...]