3 Tactics to Reduce Your Cost Per Lead

Posted by Patty Cisco, MBA, Principal on May 11, 2018 at 11:37 AM
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead. But here’s a vitally important question: are you calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing? read more

Turn Your Website into a Lead Generation Machine {Video}

Posted by Marketing Essentials on June 8, 2017 at 1:46 PM
 You put a lot of effort into attracting visitors to your website, but how many of them convert? Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look... read more

Use Conversion Rate Optimization to Get Customers

Posted by Patty Cisco, MBA, Principal on March 30, 2017 at 2:20 PM
Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue. read more

Drive Quality Leads by Mapping Your Buyer’s Journey

Posted by Patty Cisco, MBA, Principal on March 15, 2017 at 12:00 PM
One of the biggest challenges many B2B or B2C organizations face is generating a strong pipeline of quality leads. Continuous quality sales leads are the cornerstone of any successful business in any industry. But your sales cycle is lengthening, as these statistics show: read more
Digital Marketing Checklist 2019