The pressure is on. Your responsibility as the organization’s marketing leader is to ensure your sales pipeline is continually full of sales qualified leads in order to meet sales goals. read more
B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door when a sales rep knocks. read more
“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did, they didn’t find what they were seeking.” read more
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead. But here’s a vitally important question: are you calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing? read more
