How to Align Digital Marketing & Sales in B2B Companies

Posted by Kelly Braun on October 3, 2018 at 2:02 PM
B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door when a sales rep knocks. read more

Lead Generation in the Senior Living Industry (Case Study)

Posted by Patty Cisco on June 20, 2018 at 3:30 PM
“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did, they didn’t find what they were seeking.” read more

3 Tactics to Reduce Your Cost Per Lead

Posted by Patty Cisco on May 11, 2018 at 11:37 AM
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead. But here’s a vitally important question: are you calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing? read more

Turn Your Website into a Lead Generation Machine {Video}

Posted by Marketing Essentials on June 8, 2017 at 1:46 PM
 You put a lot of effort into attracting visitors to your website, but how many of them convert? Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look... read more