Editor's Note: This post was originally published in 2020 and updated with the latest information and best practices in 2022. As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials as part of our SEO services. ... read more
Customers have more control today than ever before. If they want or need something, they can simply pull up a search engine on their phone and search for what they want. Instantly, your customer gets business information that closely matches their search within seconds. read more
I used my Marketing Essentials Pay It Forward time this year to volunteer at Rustic Hope in Russia, Ohio. It was an amazing gift to have the time off work to “Pay It Forward.” Not only did this give me the time to volunteer, but it also gave me the push to do it! read more
