Author: Rachel Stephens

Picture of Rachel Stephens
Rachel loves problem-solving and developing results-oriented SEO Strategies. She has over 6 years of experience in SEO and Customer Behavior Analysis, with an emphasis in eCommerce SEO strategies. When she's not brainstorming ways to get Marketing Essentials' clients to the top of page one, she's spending time with family, reading books and drinking lots of coffee.

Blogs by: Rachel Stephens

Say Goodbye to Keyword Research... and Hello to Search Intent Optimization?

Posted by Rachel Stephens on July 21, 2022 at 1:00 PM
Editor's Note: This post was originally published in 2020 and updated with the latest information and best practices in 2022. As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials as part of our SEO services. ... read more

6 Ways Businesses Can Improve Their Local SEO

Posted by Rachel Stephens on April 29, 2022 at 1:45 PM
Customers have more control today than ever before. If they want or need something, they can simply pull up a search engine on their phone and search for what they want. Instantly, your customer gets business information that closely matches their search within seconds.  read more

ME Team Member Pays It Forward at Rustic Hope

Posted by Rachel Stephens on January 24, 2022 at 10:32 AM
I used my Marketing Essentials Pay It Forward time this year to volunteer at Rustic Hope in Russia, Ohio. It was an amazing gift to have the time off work to “Pay It Forward.” Not only did this give me the time to volunteer, but it also gave me the push to do it!  read more