Author: Rachel Stephens

Picture of Rachel Stephens
Rachel loves problem-solving and developing results-oriented SEO Strategies. She has over 6 years of experience in SEO and Customer Behavior Analysis, with an emphasis in eCommerce SEO strategies. When she's not brainstorming ways to get Marketing Essentials' clients to the top of page one, she's spending time with family, reading books and drinking lots of coffee.

Blogs by: Rachel Stephens

SEO for Senior Living - 10 Tips to Improving Rank on Google

Posted by Rachel Stephens on September 20, 2023 at 9:51 AM
Are you looking for ways to rank better on Google for your assisted living, rehabilitation or retirement community? In this post, we’ve compiled our top tips for senior living SEO. read more

3 Times You Should Consider Directory Listings in Your SEO Strategy

Posted by Rachel Stephens on August 29, 2023 at 4:01 PM
When developing an SEO strategy, there is no one-size-fits-all playbook. Each site has its own set of circumstances, including its history and goals. There are certain instances where directory listings specifically should be a part of your strategy. In this article, we will discuss three... read more

Ask the Expert: Does putting the video at the top of the page help SEO?

Posted by Rachel Stephens on August 22, 2023 at 12:10 PM
I was recently asked if putting a video higher on a page will help it rank better. I love it when we get questions about SEO. It makes my heart sing to know that our clients are engaged and understanding the value of search engine optimization. Search engine optimization takes buy-in from all... read more

Say Goodbye to Keyword Research... and Hello to Search Intent Optimization?

Posted by Rachel Stephens on July 21, 2022 at 1:00 PM
Editor's Note: This post was originally published in 2020 and updated with the latest information and best practices in 2022. As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials as part of our SEO services.... read more