How Much Should I Spend on Digital Advertising?

Posted by Amber Tobe on February 7, 2024 at 10:39 AM
Whether launching a new business or wanting to grow, digital advertising is a great way to reach a brand-new audience. Hear our tips for understanding the right platforms and how to get started with budgeting for ads. read more

The Future of AI and SEO: How Google's SGE is Redefining Online Search

Posted by Kelly Braun on December 13, 2023 at 10:02 AM
Google's groundbreaking AI technology, Search Generative Experience (SGE), currently in an experimental phase for selected users, is not only a game-changer for internet users but also for digital marketers. read more

What You Can Expect with a Digital Advertising Program at Marketing Essentials

Posted by Kelly Braun on March 22, 2022 at 2:23 PM
Whether you are new to digital advertising or looking to gain better results from your current advertising efforts, this article explains what you can expect when you partner with Marketing Essentials for your digital advertising needs. read more

Ask the Expert: What’s Up with the New Responsive Google Ads?

Posted by Mark Blackford on March 22, 2022 at 2:20 PM
Google Ads has announced its standard expanded text ads will be retired this summer (June 2022). In its place will be the latest ad feature, Responsive Search Ads (RSAs), which use machine learning technology to help deliver the right ad to the right person. read more