Whether you are new to digital advertising or looking to gain better results from your current advertising efforts, this article explains what you can expect when you partner with Marketing Essentials for your digital advertising needs.
First off, we are happy to see you are here! Digital advertising is the fastest-growing form of advertising today. Companies of all sizes have found it affordable and effective. It also allows you to target your most qualified audience where they are every day – online.
What Type of Digital Advertising Does Marketing Essentials Offer?
At Marketing Essentials, we manage B2B and B2C ad campaigns for companies of all sizes. We are a full-service agency, handling your account from setup to ad implementation. We work in nearly all forms of digital advertising.
At the onset of your program, we work with your team to learn more about your company and goals. We then research your target audience, industry and competitors and provide recommendations for what we feel are the best strategies and online channels to achieve your goals.
Some of the forms of digital advertising we work with include:
- Google and Microsoft Ads (those that appear at the top of search results, in maps, gmail, etc.)
- Display Ads (banner-type ads that are shown across a variety of websites)
- Social Media Ads (Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc.)
- TV Streaming Ads (Hulu, Sling, Amazon DSP, etc.)
- Radio Streaming Ads (Spotify, Pandora, iHeart, etc.)
- Video and YouTube Ads
- Amazon and eBay Ads
- Retargeting/Remarketing Ads
- And lots more.
How Does an Advertising Partnership with Marketing Essentials Work?
As noted earlier, our partnership starts with an onboarding period where we get to know more about your company and goals. We then take a deep dive into your target audience, keywords used, industry and competitors so all ad campaigns are fueled by knowledge.
You get a dedicated account manager who manages your account from setup to continuous optimization. You also will have full transparency to your accounts and spend.
Your advertising program may include:
- Account Setup
- Full Account Management
- Keyword Research
- Keyword Bidding
- Ad Creative Development
- Ad Implementation
- Account Monitoring
- Continuous Ad Optimization
- Monthly ROI Reporting
- And more!
How Involved Will I Need to Be with My Ad Account?
With the ads up and running, you can expect to be fairly hands-off.
You will have full transparency of your accounts, and you will get monthly detailed reports of spend and results. When we present the report, we will talk through the results with you and ask questions to help us achieve even greater ROI. Our goal is to be an extension of your business that you don’t have to worry about.
How Much Should I Budget for Digital Advertising?
Ad budgets vary widely from company to company. At the onset of your program, we will do a paid advertising audit and provide a recommendation based on your goals, industry and competitors.
Typically, we recommend most companies start out with at least $500 a month in advertising spend - all of this cost goes toward placing the ads on specific channels. You also will pay a monthly ad management fee (which varies based on the work) for our advertising experts to manage your accounts, create your ads, research and select keywords for the ads, continuous ad optimization and monitoring, monthly ROI reporting and more.
One of the primary benefits you gain when outsourcing to a digital agency is the extensive knowledge in platforms, strategies and optimization tactics. Most internal marketing teams do not have expertise in digital advertising.
When Will I See the ROI of My Advertising Spend?
One of the greatest advantages of digital advertising over traditional advertising (print, billboards, etc.) is the ability to quickly test and optimize the ad campaign for faster ROI. There are endless options for testing and optimizing, such as changing the messaging used, keywords used, audience targeted and more.
Our advertising experts use advanced analytics and reporting tools so they can quickly adapt, optimize and improve the performance of your campaigns in real-time.
While it varies for each company on when they see the ROI, you get a detailed monthly report of spend, results, cost per click and ROI.
Choosing Marketing Essentials as Your Digital Advertising Agency
At Marketing Essentials, we are proud to be a Google-certified agency partner that has helped hundreds of companies grow sales through digital advertising.
Learn more about how your company can benefit from a digital advertising program by requesting your free advertising consultation here.