Ask the Expert: Should My Business be on TikTok?

Posted by Jenna Rosengarten on June 20, 2022 at 1:42 PM
Your business is present on Facebook. It’s rocking the Instagram world. And you recently found the power of LinkedIn and are growing your following steadily. There can’t possibly be another social media channel that you should consider promoting your brand on - right? read more

Ask the Expert: How to Do Content Marketing for Manufacturing

Posted by Kelly Braun on June 13, 2022 at 9:22 AM
Creating great content for your website, social media channels and for your sales team to share with prospects is no longer optional in today’s online world. Fresh, highly valuable content drives leads to your website, shows your expertise, answers your customers’ questions and boosts search engine... read more

ME Team Member Pays It Forward at USA Team Handball Nationals

Posted by Josh Forsthoefel on May 31, 2022 at 9:17 AM
I used my Marketing Essentials Pay It Forward time this year to volunteer as a referee at USA Team Handball (USATH) National Championship in Adrian, Michigan. Being able to “Pay it Forward” for a project I am passionate about was amazing, and I was grateful to have been granted this time off by... read more

Ask the Expert: How Do I Get Comfortable in Front of the Video Camera?

Posted by Mike Judy on May 24, 2022 at 10:45 AM
The first time in front of a video camera when creating a company video can be scary. You may feel nervous, awkward and fearful that you’ll mess up. But no need to worry! Most companies today do not hire professional actors or actresses. And most importantly, customers respond better to videos that... read more