One of the most significant threats we encounter and strategize to defend against is cybersecurity, especially an unsecured website. The risks associated with an unprotected site can be critical, causing not just financial damage but also irreversible harm to brand reputation and customer trust. read more
Caring for the environment is a key factor for B2B companies worldwide, as more consumers focus on a sustainable lifestyle. In fact, a recent study by NielsenIQ found that 78 percent of American consumers feel sustainability is important. read more
I recently had the opportunity to once again serve as an adult leader at Scout camp (thanks in part to a benefit, Pay-It-Forward, that allows Marketing Essentials team members to take a day off to volunteer for any community service event or outreach of their choice). read more
How to Keep Candidates Engaged During the Hiring Process: Strategies for Senior Living Organizations
The hiring process is a critical phase during which many potential employees are lost, leading to missed opportunities to onboard quality candidates. Recent statistics show a 20% increase in job seeker dropoff during the hiring process, particularly in the senior living industry. read more
