How to Convince the CEO to Increase Your Marketing Budget

Posted by Kelly Braun on August 2, 2022 at 8:00 AM
Editor’s Note: This post was originally published in 2017 and updated in 2022. You understand the importance of digital marketing. You've seen the proof that it works and know your competitors are likely increasing their marketing budgets. In fact,  2022 statistics found that 63% of businesses have... read more

4 Topics to Address in Your Senior Living Marketing Strategy

Posted by Melissa Smalley on August 1, 2022 at 9:20 AM
What are your prospects looking for when searching for a senior living community? What’s most important to them?    Understanding how your prospects make decisions is key to successful senior living marketing. Here’s what your prospects are looking for when it comes to the senior living industry.  read more

Say Goodbye to Keyword Research... and Hello to Search Intent Optimization?

Posted by Rachel Stephens on July 21, 2022 at 1:00 PM
Editor's Note: This post was originally published in 2020 and updated with the latest information and best practices in 2022. As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials as part of our SEO services. ... read more

ME Team Member Pays It Forward Volunteering at Lima Rescue Mission

Posted by Mike Judy on July 21, 2022 at 10:16 AM
My day spent volunteering at the Lima Rescue Mission was an eye-opening experience. Homelessness is not just a problem in the major cities, but also in smaller cities like Lima, Ohio, with a population of only 37,000. read more