What is an SLA between Sales and Marketing?

Posted by Brooke Schnipke on May 17, 2019 at 11:06 AM
A Service Level Agreement (SLA) between sales and marketing is a written agreement - a contract of sorts - that outlines a common goal and the expectations of each team in helping to achieve that goal. read more

How To Write a Blog for Your Business When You’re Not a Writer [Video]

Posted by Claire Giesige on May 3, 2019 at 2:09 PM
Convinced about the benefits of blogging but not sure how to do it for your business? Here’s how to write a killer blog for your business, even if you aren’t the world’s best writer. read more

What is Content? An Overview + 11 Killer Examples

Posted by Jessica Barga on May 2, 2019 at 10:20 AM
Here at Marketing Essentials, we often throw the word “content” around. (We also throw around words like Scrum and ‘Who put the stuffed rat in the fridge?’, but that’s beside the point.) read more

Tackling 3 Of The Top Sales Challenges In Manufacturing

Posted by Claire Giesige on April 18, 2019 at 2:04 PM
Struggling with meeting your quotas? Here are three solutions to your manufacturing sales challenges. read more
Digital Marketing Checklist 2019