Back Into The Woods to Pay it Forward as an Adult Scouting Leader

Posted by Mark Blackford on July 19, 2024 at 8:15 AM
I recently had the opportunity to once again serve as an adult leader at Scout camp (thanks in part to a benefit, Pay-It-Forward, that allows Marketing Essentials team members to take a day off to volunteer for any community service event or outreach of their choice). read more

How to Keep Candidates Engaged During the Hiring Process: Strategies for Senior Living Organizations

Posted by Melissa Smalley on July 17, 2024 at 8:30 AM
The hiring process is a critical phase during which many potential employees are lost, leading to missed opportunities to onboard quality candidates. Recent statistics show a 20% increase in job seeker dropoff during the hiring process, particularly in the senior living industry. read more

Why It’s Important to Align Senior Living Sales and Marketing to Achieve Growth and Success

Posted by Melissa Smalley on July 15, 2024 at 8:00 AM
Are you aiming to outshine your competitors in the senior living industry and experience a boost in quality lead and occupancy growth? Most likely! But how can you achieve this? The answer is more straightforward than you might think: align your sales and marketing efforts for the best results! read more

4 Design Tips for More Effective Emails

Posted by Jenna Rosengarten on June 25, 2024 at 11:53 AM
Ever seen eye-catching emails in your inbox and wondered, “How do I do that?” Today, we’re sharing a few easy tips you can use to make your emails more enticing and keep readers scrolling to the very end. read more