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Inbound Marketing Blog

Inbound Marketing Blog

How to Align Digital Marketing & Sales in B2B Companies

B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door[...]


Instagram Co-Founders Jump Ship -- What Does It Mean For Brands?

BY Sara Joseph September 28 2018 Social Media

Digital marketers and social media consumers alike were shocked to hear Instagram co-founders Kevin Systrom and Mike Krieger announced their joint resignation from the company this week.


How to Update Your Old School Sales Strategy {Video}

BY Claire Giesige September 19 2018 Industrial & Manufacturing, Videos, Sales Enablement

Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.


5 Reasons Senior Living Content Fails to Increase Occupancy

BY Kelly Braun September 05 2018 Senior Care & Living

Making the decision to move into a senior living facility involves extensive research to find the best option and fit, no matter whether it’s a senior researching for a safer, easier-to-manage[...]


What in the World Is a Persona Anyway?

BY Kelly Braun August 29 2018 Content

We all know that marketing is about appealing to your customers and providing quality products and services. But it’s the first part that’s the most important — your customers. If you don’t know[...]


4 Factors Driving Consumer Choices in Senior Living

BY Claire Giesige August 22 2018 Senior Care & Living

What are your prospects looking for when searching for a senior living community? What’s most important to them?

Understanding how your prospects make decisions is key to a successful inbound[...]


This Is Why Your Manufacturing Company Needs Online Content

BY Claire Giesige July 25 2018 Industrial & Manufacturing

Do you use content marketing for your manufacturing company?


How Do I Rank Higher in the Search Engines to Capture New Customers in 2018?

BY Claire Giesige July 11 2018 SEO

Google receives over 65,000 searches per second on any given day.

(Don’t believe me? See for yourself!)

That works out to about 4 million searches per minute. Math isn’t my strong suit, so let’s[...]


Lead Generation in the Senior Living Industry (Case Study)

BY Claire Giesige June 20 2018 Senior Care & Living, Lead Generation

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]


Semantic SEO & How to Rank in Voice Search

BY Jason Adams June 13 2018 SEO

Search Engine Optimization (SEO) has evolved over the years to be more user-focused and comprehensive than ever before. SEO is no longer based on just specific keywords.