How to Show the ROI of Your Senior Living Marketing Program When Systems Aren’t Integrated

Posted by Kelly Braun on March 14, 2023 at 3:31 PM
As a marketer in senior living, it's important to be able to show the ROI of the marketing strategies you execute. However, this can be challenging if you have software such as a Customer Relationship Management (CRM) system, Marketing Automation Platform (MAP) and clinical/financial software that... read more

Marketing Basics for Nonprofits: How Can I Get Started on a Budget?

Posted by Jessica OʼBrien on February 17, 2023 at 1:39 PM
If you work at a nonprofit, you know it’s important to share your mission with the public for fundraising, awareness, and support, but it can be difficult when juggling so many other tasks.  In this article, we’ll explore some of the best practices to keep in mind when creating a marketing strategy... read more

How to Market Senior Living Amidst Economic Uncertainty

Posted by Kelly Braun on January 16, 2023 at 11:49 AM
While research shows many senior living organizations have recovered post-pandemic with census numbers up, those same organizations are now bracing themselves for what’s next as the economy stands on wobbly legs. read more

How AI is Changing the Marketing Landscape

Posted by Jessica OʼBrien on January 16, 2023 at 11:01 AM
News about artificial intelligence (AI) is popping up everywhere lately. But what is it, and how can you use it in your marketing? read more