B2B customers today progress more than 70 percent of the way through the decision-making process before they ever engage with a sales representative. These buyers no longer are opening the door[...]
Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.
Making the decision to move into a senior living facility involves extensive research to find the best option and fit, no matter whether it’s a senior researching for a safer, easier-to-manage[...]
We all know that marketing is about appealing to your customers and providing quality products and services. But it’s the first part that’s the most important — your customers. If you don’t know[...]
What are your prospects looking for when searching for a senior living community? What’s most important to them?
Understanding how your prospects make decisions is key to a successful inbound[...]
Do you use content marketing for your manufacturing company?
Google receives over 65,000 searches per second on any given day.
(Don’t believe me? See for yourself!)
That works out to about 4 million searches per minute. Math isn’t my strong suit, so let’s[...]
“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]