“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]
Search Engine Optimization (SEO) has evolved over the years to be more user-focused and comprehensive than ever before. SEO is no longer based on just specific keywords.
Marketing Essentials is proud to announce its Careers at Marketing Essentials video won a Bronze Telly Award for Non-Broadcast, Craft-Editing in the 39th Annual Telly Awards.
Attention is harder to capture in today’s online world. That’s no surprise. In fact, you’re probably a goldfish just like everyone else ...
With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.
Do you have a digital marketing program in place and still find yourself saying:
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead.
But here’s a vitally important question: are you calculating your Cost Per[...]
Everyone’s on social media. You want your brand to be there too. But nobody’s paying attention. No one’s engaging with you. What are you doing wrong?
Even as recently as a few short years ago, the process of search engine optimization with regards to your online presence was simple -- you would pick the keywords that you hoped would attract the[...]