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Inbound Marketing Blog

Inbound Marketing Blog

This Is Why Your Manufacturing Company Needs Online Content

BY Claire Giesige July 25 2018 Manufacturing & Distribution

Do you use content marketing for your manufacturing company?

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How Do I Rank Higher in the Search Engines to Capture New Customers in 2018?

BY Claire Giesige July 11 2018 SEO

Google receives over 65,000 searches per second on any given day.

(Don’t believe me? See for yourself!)

That works out to about 4 million searches per minute. Math isn’t my strong suit, so let’s[...]

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Lead Generation in the Senior Living Industry (Case Study)

BY Claire Giesige June 20 2018 Inbound Marketing

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did,[...]

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Semantic SEO & How to Rank in Voice Search

BY Jason Adams June 13 2018 SEO

Search Engine Optimization (SEO) has evolved over the years to be more user-focused and comprehensive than ever before. SEO is no longer based on just specific keywords.

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Marketing Essentials Video Wins a Telly Award

BY Claire Giesige June 08 2018 Content

Marketing Essentials is proud to announce its Careers at Marketing Essentials video won a Bronze Telly Award for Non-Broadcast, Craft-Editing in the 39th Annual Telly Awards.

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10 Tips for Branded Content that Hooks a Goldfish

BY Kelly Braun May 31 2018 Content

Attention is harder to capture in today’s online world. That’s no surprise. In fact, you’re probably a goldfish just like everyone else ...

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GDPR Compliance: Q&A

BY Claire Giesige May 23 2018 Inbound Marketing

With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.  

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The Best Practice for a Digital Audit that Yields Results

BY Kelly Braun May 16 2018 Inbound Marketing

Do you have a digital marketing program in place and still find yourself saying:

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3 Tactics to Reduce Your Cost Per Lead

BY Patty Cisco, MBA, Principal May 11 2018 Inbound Marketing

As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead.

But here’s a vitally important question: are you calculating your Cost Per[...]

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[INFOGRAPHIC] STOP BEING A BRAND ON SOCIAL MEDIA

BY Marketing Essentials May 09 2018 Social Media

Everyone’s on social media. You want your brand to be there too. But nobody’s paying attention. No one’s engaging with you. What are you doing wrong?

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