Author: Patty Cisco

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As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

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Blogs by: Patty Cisco

Is Rebranding Really Worth the Cost?

Posted by Patty Cisco on June 10, 2020 at 10:00 AM
Any conversation about the cost of rebranding should begin with the reminder that at the end of the day, rebranding is not a cost, but an investment. And it’s one that, if done properly, will yield exponential returns over the life of your business. That said, “How much does a rebrand cost?” is a... read more

How Marketing Essentials is Responding to COVID-19

Posted by Patty Cisco on May 4, 2020 at 11:29 AM
The coronavirus pandemic has forever changed how businesses operate. However, we have yet to truly understand the type and magnitude of what those changes will be and how they will affect our daily lives going forward.  read more

Marketing Essentials Takes Boston: HubSpot, Seafood, Old Dogs & More

Posted by Patty Cisco on February 12, 2020 at 7:00 AM
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How to Measure the ROI of Your Recruitment Marketing

Posted by Patty Cisco on June 27, 2019 at 1:45 PM
A solid recruitment marketing strategy can streamline the talent search and hiring process, leading to improved efficiency and reduced overall costs. read more