Author: Patty Cisco

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As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

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Blogs by: Patty Cisco

Use These Career Page Best Practices for Your Recruitment Marketing

Posted by Patty Cisco on June 17, 2019 at 1:57 PM
We’ve talked before about how it’s important to use all of your online channels for recruitment. But all roads lead to your career webpage, which is why it’s one of the most important (if not the most important) methods for recruiting candidates. read more

Why a Killer Online Presence Is Key for Recruitment Marketing

Posted by Patty Cisco on May 29, 2019 at 3:05 PM
Think back to when you applied for your first job as an adult. Before you even submitted that resume, would you have been able to pick your future coworkers out of a crowd? Would you know how the office celebrated birthdays? What the break room looked like? What cool project your future supervisor... read more

What is an SLA between Sales and Marketing?

Posted by Patty Cisco on May 17, 2019 at 11:06 AM
A Service Level Agreement (SLA) between sales and marketing is a written agreement - a contract of sorts - that outlines a common goal and the expectations of each team in helping to achieve that goal. read more

How To Write a Blog for Your Business When You’re Not a Writer [Video]

Posted by Patty Cisco on May 3, 2019 at 2:09 PM
Convinced about the benefits of blogging but not sure how to do it for your business? Here’s how to write a killer blog for your business, even if you aren’t the world’s best writer. read more