Author: Patty Cisco

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As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

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Blogs by: Patty Cisco

What is an SLA between Sales and Marketing?

Posted by Patty Cisco on May 17, 2019 at 11:06 AM
A Service Level Agreement (SLA) between sales and marketing is a written agreement - a contract of sorts - that outlines a common goal and the expectations of each team in helping to achieve that goal. read more

How To Write a Blog for Your Business When You’re Not a Writer

Posted by Patty Cisco on May 3, 2019 at 2:09 PM
Convinced about the benefits of blogging but not sure how to do it for your business? Here’s how to write a killer blog for your business, even if you aren’t the world’s best writer. read more

Tackling 3 Of The Top Sales Challenges In Manufacturing

Posted by Patty Cisco on April 18, 2019 at 2:04 PM
Struggling with meeting your quotas? Here are three solutions to your manufacturing sales challenges. read more

FAQ: Am I getting the best results from my digital marketing program?

Posted by Patty Cisco on January 31, 2019 at 10:21 AM
One of the most frequently asked questions I receive when speaking with CEOs and CMOs is: Am I getting the best results I can from my digital marketing investment? Granted, this can be a sensitive conversation, especially if either existing in-house staff manage some element of their digital... read more