Author: Patty Cisco

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As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

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Blogs by: Patty Cisco

Digital Marketing: Essential Metrics to Prove Value to the Bottom Line

Posted by Patty Cisco on January 24, 2019 at 10:03 AM
The CEO at your senior living community is facing increased expenses and decreased income. When they look for places to trim the budget and digital marketing comes up, are you confident they’ll see its value? Or will it get the ax? read more

How to Shorten the Independent Living Sales Cycle

Posted by Patty Cisco on January 16, 2019 at 11:39 AM
Today a new resident is moving in. A few family members are helping to move in her belongings and your staff is doing everything they can to make her feel welcome. read more

Here's Why Digital Marketing Is Worth It for Your Bank

Posted by Patty Cisco on November 21, 2018 at 3:18 PM
Why should your bank invest in digital marketing? Easy. It will increase your revenue and help customers find you online. And, I should point out, your competitors are likely already taking advantage of it. read more

Instagram Co-Founders Jump Ship -- What Does It Mean For Brands?

Posted by Patty Cisco on October 4, 2018 at 1:41 PM
Digital marketers and social media consumers alike were shocked to hear Instagram co-founders Kevin Systrom and Mike Krieger announced their joint resignation from the company this week. read more