Author: Patty Cisco

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As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

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Blogs by: Patty Cisco

How to Update Your Old School Sales Strategy {Video}

Posted by Patty Cisco on September 19, 2018 at 11:19 AM
Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy. read more

Lead Generation in the Senior Living Industry (Case Study)

Posted by Patty Cisco on June 20, 2018 at 3:30 PM
“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community. If they did, they didn’t find what they were seeking.” read more

Semantic SEO & How to Rank in Voice Search

Posted by Patty Cisco on June 13, 2018 at 2:48 PM
Search Engine Optimization (SEO) has evolved over the years to be more user-focused and comprehensive than ever before. SEO is no longer based on just specific keywords. read more

Marketing Essentials Video Wins a Telly Award

Posted by Patty Cisco on June 8, 2018 at 8:40 AM
Marketing Essentials is proud to announce its Careers at Marketing Essentials video won a Bronze Telly Award for Non-Broadcast, Craft-Editing in the 39th Annual Telly Awards. read more