User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal outcome would be for the information sought to be easy to acquire. Let’s explore that a little bit further.
While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make a buying decision. Let’s look at how persona development, channel distribution, and lead nurturing contribute to the effectiveness of an inbound digital marketing strategy.
SEO, also known as Search Engine Optimization, can be complex and somewhat hard to grasp. Different approaches can be used, depending on the results you would like to achieve on your website. Do you want more qualified leads? Want higher attendance at an upcoming event? Want to sell more products from your online storefront? It all comes down to how you position your SEO.
The year of 2016 brought many updates to SEO and Google’s search algorithm. Some major changes were the updates to Pigeon 4.0 (Real-time) and Possum, which heavily impacted local search results. With the constant changes in SEO, it’s important to stay ahead of your competition: Understand the trends and also some constancies in SEO. So, as you plan your 2017 SEO strategy, keep these 3 things in mind:
Google has made quite a few updates to the search algorithms in the last few months. Do you know how they could positively or negatively affect your website?
Search Engine Optimization – or SEO – is something everyone talks about, yet many don’t understand.
Whether for your website, social media sites, or any digital inbound marketing effort, SEO and CRO should work hand in hand. Why? Because it takes both CRO and SEO together for digital marketing to reach its full potential.
Look, we get it, SEO technical audits aren’t sexy. But if you plan on running any kind of an SEO campaign, an audit is essential to setting a foundation for success. Why?
There’s been a lot of hype around Search Engine Optimization (SEO) over the years, and for good reason. A study by Conductor concludes that organic search accounts for up to 64% of website traffic. The purpose of using SEO is to get your website pages to show up in search engine results so you can capture as much of that traffic as possible. We also know that the majority of search engine traffic comes via Google. In a recent survey, 75% of respondents listed Google as their primary search engine. So it’s no surprise that the majority of SEO efforts are focused on helping websites show up on Google.