5 Quick-and-Dirty Ways to Improve Your Online Presence in 2020

Posted by Kameron Hurley on May 6, 2020 at 7:13 AM
When was the last time you updated your business’s digital footprint? And we don’t mean posting a new banner or adding a phone number! Do you still have three different logos you’re using across your website and various social channels?  read more

(Video) How to Make Website Rankings and Conversions Work Together

Posted by Kelly Braun on April 24, 2020 at 9:12 AM
Looking for new ways to increase your website page ranking and capture new customers online? We have the perfect duo for you. It’s SEO and CRO to the rescue. But what exactly is SEO and CRO? Let me explain. read more

Why is Schema Markup Important to a Business Website?

Posted by Kelly Braun on April 2, 2020 at 2:00 PM
Most important to any business website is being found by your target audience and getting them to take a desired action, whether that’s making a purchase, reaching out to sales or requesting more information. How does schema markup fit into the picture? In quick summary, it’s one of many Search... read more

Say Goodbye to Keyword Research... and Hello to Search Intent

Posted by Kameron Hurley on March 17, 2020 at 2:15 PM
As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials. Developing a keyword research and implementation strategy has never been a one-and-done affair. It’s an evolving process that must be rigorously monitored... read more