SEO Concepts Simplified: How to Get on Page 1 and Drive More Sales

Posted by Mark Blackford on August 6, 2020 at 9:02 AM
Imagine building a great store, offering great in-demand products, at a great price, with great customer service and great overall shopping experience. That store would do extremely well, right? Not necessarily!  read more

(Video) How to Make Website Rankings and Conversions Work Together

Posted by Kelly Braun on April 24, 2020 at 9:12 AM
Looking for new ways to increase your website page ranking and capture new customers online? We have the perfect duo for you. It’s SEO and CRO to the rescue. But what exactly is SEO and CRO? Let me explain. read more

Why is Schema Markup Important to a Business Website?

Posted by Kelly Braun on April 2, 2020 at 2:00 PM
Most important to any business website is being found by your target audience and getting them to take a desired action, whether that’s making a purchase, reaching out to sales or requesting more information. How does schema markup fit into the picture? In quick summary, it’s one of many Search... read more

Say Goodbye to Keyword Research... and Hello to Search Intent

Posted by Kameron Hurley on March 17, 2020 at 2:15 PM
As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials. Developing a keyword research and implementation strategy has never been a one-and-done affair. It’s an evolving process that must be rigorously monitored... read more