The Difference Between Online & Offline SEO

Posted by Kelly Braun on May 4, 2018 at 10:22 AM
Even as recently as a few short years ago, the process of search engine optimization with regards to your online presence was simple -- you would pick the keywords that you hoped would attract the most business and focus on those in everything you posted online.  read more

What Is Google Looking for?

Posted by Marketing Essentials on June 27, 2017 at 12:26 PM
  Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant information.” The mystery is, what does it take to win the equivalent of a gold medal in the Google... read more

SEO Step by Step

Posted by Marketing Essentials on June 20, 2017 at 10:36 PM
 You put a lot of effort into attracting visitors to your website, but how many of them convert? You have a website and a digital marketing program, but you are not 100% sure that you are on target with your SEO. You know that the more often your URLs come up in search results, the more visitors –... read more

What SEO Won't Do for You

Posted by Patty Cisco, MBA, Principal on April 12, 2017 at 12:01 PM
While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully attract ideal customers to your website and keep them engaged while they consider available options and make... read more
Digital Marketing Checklist 2019