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Inbound Marketing Blog

Inbound Marketing Blog

How to Update Your Old School Sales Strategy

BY Claire Giesige September 19 2018 Industrial & Manufacturing

Are you still using old-school sales tactics? It’s time for an update. Here’s why — and how — to incorporate a digitally-driven sales strategy.


This Is Why Your Manufacturing Company Needs Online Content

BY Claire Giesige July 25 2018 Industrial & Manufacturing

Do you use content marketing for your manufacturing company?


Inbound Marketing for Industrial Manufacturing Industry

BY Marketing Essentials June 29 2017 Industrial & Manufacturing

It seems like it used to be easier to get the job done. We were able to build relationships with buyers and suppliers and manage the workflow well enough to hit our numbers and keep things moving[...]


Industrial Marketing for Global Competitors

BY Marketing Essentials June 22 2017 Industrial & Manufacturing


Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies[...]


10 Reasons to Stop Avoiding Lead Nurturing

BY Patty Cisco, MBA, Principal March 01 2017 Lead Generation, Industrial & Manufacturing



Fill the Gap with a Strategic Digital Marketing Partner

BY Patty Cisco, MBA, Principal December 22 2016 Industrial & Manufacturing, Digital Marketing, Marketing Strategy

If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats.


I am a team of one. How do I get digital marketing done?

BY Patty Cisco, MBA, Principal December 20 2016 Industrial & Manufacturing, Digital Marketing

You are in business-to-business manufacturing, and, on top of all of your other duties, “marketing” has now been added onto your list of responsibilities. In the industrial world, it’s not[...]


Where Do I Start With a B2B Digital Marketing Program?

BY Patty Cisco, MBA, Principal December 06 2016 Industrial & Manufacturing

As a Business-to-Business (B2B) Marketing Director headed into 2017, are you ready to craft a marketing plan that stands out, drives change and makes a difference?


4 Lean Principles of Email Marketing

BY Patty Cisco, MBA, Principal September 10 2015 Email & Automation, Industrial & Manufacturing

You may have heard of lean manufacturing, the management philosophy that grew from the Toyota production system used in the 1940s through the 1970s. But did you know that lean concepts also apply[...]


Using Inbound Marketing to Grow Your B2B Client Base

BY Marketing Essentials August 14 2015 Industrial & Manufacturing

Inbound marketing can revitalize your strategy and provide a great return on your investment, but doing things the right way is a must. How can you get buyers to contact you when they are ready --[...]