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Industrial Marketing for Global Competitors

Posted by Marketing Essentials on June 22, 2017 at 11:57 AM
  Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use... read more

10 Reasons to Stop Avoiding Lead Nurturing

Posted by Patty Cisco, MBA, Principal on March 1, 2017 at 7:40 AM
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Fill the Gap with a Strategic Digital Marketing Partner

Posted by Patty Cisco, MBA, Principal on December 22, 2016 at 8:00 AM
If you’re a B2B marketer, chances are you’re a one-person department and marketing may not be your only role. In most small- to medium-sized manufacturing companies, the marketer wears many hats. read more

I am a team of one. How do I get digital marketing done?

Posted by Patty Cisco, MBA, Principal on December 20, 2016 at 8:00 AM
You are in business-to-business manufacturing, and, on top of all of your other duties, “marketing” has now been added onto your list of responsibilities. In the industrial world, it’s not uncommon to find a marketing team of one or a sales department manager who now has marketing on his plate too. read more
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