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Inbound Marketing Blog

Inbound Marketing Blog

[INFOGRAPHIC] STOP BEING A BRAND ON SOCIAL MEDIA

BY Marketing Essentials May 09 2018 Social Media

Everyone’s on social media. You want your brand to be there too. But nobody’s paying attention. No one’s engaging with you. What are you doing wrong?

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2017 Resolution: Stop Losing Customers

BY Patty Cisco, MBA, Principal December 15 2016 Social Media

Are you concerned that traditional methods of advertising are losing you customers?

You know you want to generate more leads and clients in 2017, but you aren’t sure which approach to use. When[...]

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3 Social Trends You’ll Want to Implement in 2017

BY Haley Dillon November 15 2016 Social Media

Have you started planning your 2017 marketing campaign? If not, make sure to take note of these 3 trends for social media to incorporate into your strategy. If you have made your marketing plan,[...]

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How to get your CEO to Like Social Media {Video}

BY Patty Cisco, MBA, Principal November 11 2016 Social Media, Videos

It’s essential for a company to have a social media presence these days. You probably already know that.

But do often get pushback from upper management? Resistance when you want to spend time or[...]

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Social Selling Impacts Attainment Quotas

BY Patty Cisco, MBA, Principal October 07 2016 Social Media, Sales Enablement

Have you noticed a difference between your younger sales reps and your seasoned reps?

If you’re like many other B2B companies that I’ve been speaking with, not only are you aware that your buyer[...]

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Don’t Post on Social Without Doing These 5 Checks

BY Kelly Braun September 20 2016 Social Media

Using social media is an effective tactic for many marketers today. Social media sites allow you to communicate with your customers on the platforms where they are engaging on a nearly daily[...]

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3 Key Rules of Social Media Posting {Video}

BY Patty Cisco, MBA, Principal August 18 2016 Social Media, Videos

 

A fundamental question many organizations have when it comes to digital marketing is: what are the key social media rules we should be following?

Even though we have a lot of flexibility within[...]

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How To Improve Your Facebook CRO

BY Ashley Berning July 28 2016 Social Media

CRO, also known as Conversion Rate Optimization, is a commonly used term among digital marketers. CRO can be used in about any aspect of digital marketing, especially in concepts such as social[...]

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True or False? LinkedIn Generates Business

BY Patty Cisco, MBA, Principal May 19 2016 Social Media, Sales Enablement

“I just don’t have time for managing my personal or company LinkedIn profile. Plus, I just don’t see the value in how it ultimately generates new business for me and that’s what I really care[...]

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The No. 1 employer objection to social media

BY Kelly Braun April 26 2016 Social Media

Objection: “We shouldn’t be wasting time on social media.”

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