Instagram Bets Big on Video and Shopping Investments

Posted by Kameron Hurley on July 26, 2021 at 9:01 AM
Social media platforms are evolving all the time. This includes constant tweaks to algorithms, the addition or subtraction of features, shifting advertising policies, and even changes in a platform’s stated mission, goals, and focus.  read more

Bon Voyage Facebook Analytics! Now What?

Posted by Marketing Essentials on July 1, 2021 at 11:27 AM
The Facebook Analytics tool set up to help businesses better understand their Facebook audience and measure success is no longer available. Facebook recently announced the tool was going away on June 30 as a way to consolidate its tools. read more

The Pipeline Ep. 1: How To Prepare for Upcoming Facebook Changes

Posted by Marketing Essentials on March 8, 2021 at 10:02 AM
Facebook recently announced a slew of changes, including removing likes and promoting posts and pages that are popular within one’s network. This is leading to dramatic differences in how - or even if - customers see and connect with your page and posts.  read more

Start Selling Today on Facebook and Instagram Shops (PODCAST)

Posted by Tyler Louth on July 28, 2020 at 12:22 PM
Facebook and Instagram have rolled out a brand-new feature perfect for small businesses looking to try e-commerce. Shops allow you to sell products right on Facebook or Instagram with catalog listings, integrations with major e-commerce platforms, and an internal checkout feature. In this podcast... read more