Author: Kameron Hurley

Picture of Kameron Hurley
Kameron is an award-winning copywriter and brand strategist who has worked with numerous regional and global brands, including ConAgra, LexisNexis, Autosoft, Teradata, Hartzell Propeller, Stafford Jewelers, Graceworks, City of Dayton, COPP Systems and Antioch College. She is the author of nearly a dozen novels, which have been recognized with two Hugo Awards, a Sydney J. Bounds Award and other accolades. In addition to her client work, Hurley has written for Popular Science Magazine, The Atlantic, Writer’s Digest, Entertainment Weekly, The Village Voice, LA Weekly, Huffington Post and Locus Magazine. In her downtime, she paints, gardens and enjoys time with her spouse and three good dogs.

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Blogs by: Kameron Hurley

Why CRM Solutions Fail

Posted by Kameron Hurley on August 24, 2021 at 2:00 PM
Exploring ways to take high-performing sales teams to the next level often leads to researching and ultimately implementing a Customer Relationship Management (CRM) system.  read more

5 Proven Ways To Increase Your Customer’s Lifetime Value

Posted by Kameron Hurley on August 5, 2021 at 2:22 PM
5 Proven Ways To Increase Your Customer’s Lifetime Value The longer a customer does business with you, the more valuable they are. While customers may come and go, customers who leave because of a negative experience or because a competitor served their needs more effectively represent lost... read more

Instagram Bets Big on Video and Shopping Investments

Posted by Kameron Hurley on July 26, 2021 at 9:01 AM
Social media platforms are evolving all the time. This includes constant tweaks to algorithms, the addition or subtraction of features, shifting advertising policies, and even changes in a platform’s stated mission, goals, and focus.  read more

Get SMART: How to Create and Evaluate SMART Goals

Posted by Kameron Hurley on July 13, 2021 at 10:33 AM
We all want to be successful: in life, in business. But without a plan, many of us find ourselves drifting from project to project, job to job, and startup to startup without making measurable or meaningful progress.  read more