The Newbie Guide to HubSpot: 5 Quick Wins that Pack a Punch
New to HubSpot? As a platinum HubSpot agency partner, we have worked with dozens of companies to automate their sales, marketing and customer service activities using this comprehensive platform.
Recently, many companies have come to us for more than the building of tactical programs with HubSpot. They want training and coaching on how to squeeze out the maximum potential (and thus, the greatest ROI) with this tool.
In our experience, these are the five fastest, easiest wins that those new to HubSpot can implement today - and start seeing immediate results.
Kickstart That Email Flow
Start using your email list! That’s what it’s there for. Send out an email through the platform with an offer, coupon or a piece of valuable content. This is a great way to provide value to existing customers and nurture prospects. We often speak to customers who only tap into the power of their email list once or twice a year. This is a huge missed opportunity! Your email list is among the most valuable assets at your company. These are people who have opted in to receive communications from your company. They want to hear from you.
Level up: When you’re ready to level up, create a series of automated email workflows that are either time-triggered or action-triggered.
Install Pop-Up Forms
Pop-up forms can be a turnoff for visitors if they happen too often or too soon. However, as website users get deeper into the content on your site, they are more likely to be interested in more of what you have to say. A slide-in pop-up form can provide a link to a related offer, video or other type of content to keep users on your site. The more value that users feel your company offers, the more likely they are to convert from mere browsers to repeat customers.
Level up: Consider adding a real-time or automated chat bot feature that answers common customer or lead questions.
Invest in More Action
Ensure that all of your webpages - especially the high traffic pages - have clear and appropriate CTAs (calls to action). Your CTAs are the chief conversion points on your website. Whether it’s a pop-up form directing them to another piece of content or a “Start the Conversation” button that takes them to your contact page, get it up there.
Level up: Do an audit of the existing forms on your site. What opportunities are there to improve them? Does your sales team require more questions to get better leads? Or are there so many questions that it’s tanking your conversion rate?
Repurpose Value-Added Content
What existing content on your website is getting the most traffic and engagement? Do you have a perennially popular blog post that generates tons of organic traffic? Repurpose that content into a downloadable asset like a checklist, worksheet or whitepaper. Link to that asset at the bottom of the blog post, either as a freebie or as a gated piece that requires a name and email address to download.
Also consider repurposing existing content for guest blogs. Reach out to websites or influencers that your customers use and trust and ask if they are interested in posting and sharing a relevant content piece from your organization.
Level Up: If you’re like most companies, you have a large collection of existing blog content that tends to be centered around specific, related topics. Consider creating a pillar page that organizes information from these posts - including relevant links - and optimize it for any relevant industry terms and keywords.
Get (and Stay!) Social
If you're looking to generate more traffic, start leveraging your existing social channels. Yes, it’s perfectly fine to use your personal account to surface content from your business website, especially if it’s relevant information that could be helpful or valuable to your connections. LinkedIn is an especially great place to share this type of content and interact with a network of others who have common interests.
Level Up: Establish a budget for PPC (pay-per-click) advertising on the social channels that your audience uses most. This is a good way for new businesses to promote brand awareness and for established businesses to generate excitement around new products and services.
Get a HubSpot Partner
Whether you’re just getting started with HubSpot or are looking to take greater advantage of its features to improve sales, marketing and customer service performance, contact Marketing Essentials. As a premier HubSpot-certified agency partner, we specialize in training, coaching, implementing and optimizing how companies use the HubSpot CRM and Marketing Automation platform.