With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.
Please note: If you don’t have existing data to benchmark, such as digital conversion ratios, then the first several months should be used to establish a benchmark.
What to Expect from an Automated Lead-Nurturing Program
When to Expect Results from Automated Lead-Nurturing Workflows
Remember, even though 63% of companies expect to realize results from automated lead-nurturing programs after 6 months, always consider the first year to be your building year. It typically takes a lead 12-16 months before they are ready to close a sale, and you can’t force them through the Buyer's Journey just to try and improve your numbers. Patience is key.
Expect Results from Automated Lead-Nurturing Workflows
While it takes time, the good news is that automated lead-nurturing works. Many have seen success in the past, and that number continues to grow. Here are a few examples:
- 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase (VB Insight)
- 17% say marketing automation has been very beneficial for their company, and 57% say it's quite beneficial (B2B Marketing)
- After one year of using marketing automation, 32% of businesses claim to see increased revenue, and the number jumps to 40% after 2 years (B2B Marketing)
Successful Automated Lead Nurturing
If you’re still skeptical about the results you may receive from an automated lead-nurturing system, here are two Marketing Essentials clients, each with their own lead-nurturing strategies, designed for their specific situations and goals.
Note: Clients have requested anonymity; however, information shared is authentic.
Still worried that you won’t get premium results? Have questions on how to set your digital benchmarks? Contact Marketing Essentials today for a free 30-minute consultation.