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Inbound Marketing Blog

A Guide to Automated Lead-Nurturing Workflows

A Guide to Automated Lead-Nurturing Workflows

By Patty Cisco, MBA, Principal February 28 2017 Lead Generation, Email & Automation

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an exact number, as it depends on many different factors, such as industry, amount of traffic, and current leads, we can give you a general idea of what to expect going in.

Please note: If you don’t have existing data to benchmark, such as digital conversion ratios, then the first several months should be used to establish a benchmark.


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What to Expect from an Automated Lead-Nurturing Program


When to Expect Results from Automated Lead-Nurturing Workflows

Remember, even though 63% of companies expect to realize results from automated lead-nurturing programs after 6 months, always consider the first year to be your building year. It typically takes a lead 12-16 months before they are ready to close a sale, and you can’t force them through the Buyer's Journey just to try and improve your numbers. Patience is key.

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Expect Results from Automated Lead-Nurturing Workflows

While it takes time, the good news is that automated lead-nurturing works. Many have seen success in the past, and that number continues to grow. Here are a few examples:

  • 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase (VB Insight)
  • 17% say marketing automation has been very beneficial for their company, and 57% say it's quite beneficial (B2B Marketing)
  • After one year of using marketing automation, 32% of businesses claim to see increased revenue, and the number jumps to 40% after 2 years (B2B Marketing)

Successful Automated Lead Nurturing

If you’re still skeptical about the results you may receive from an automated lead-nurturing system, here are two Marketing Essentials clients, each with their own lead-nurturing strategies, designed for their specific situations and goals.

Note: Clients have requested anonymity; however, information shared is authentic.


Still worried that you won’t get premium results? Have questions on how to set your digital benchmarks? Contact Marketing Essentials today for a free 30-minute consultation.

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Lead Generation, Email & Automation

About the Author

Patty Cisco, MBA, Principal

As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!