Author: Marketing Essentials

Blogs by: Marketing Essentials

Here’s What a Single Unhappy Customer is Costing Your Business

Posted by Marketing Essentials on August 10, 2021 at 10:18 AM
We all want our customers to stay with us forever... but life happens. Maybe the customer went out in search of a new restaurant or stylist to shake up their routine. Maybe they moved away. Or maybe they got turned off by a negative experience, bad press or demoralizing interaction with your... read more

The ESSENTIAL Guide to Crafting a Marketing Message that Moves People

Posted by Marketing Essentials on July 22, 2021 at 10:45 AM
There are numerous ways to reach your ideal customer through digital marketing campaigns, virtual and in-person events, radio and streaming services and much more. But before you go galloping out into the world shouting about your offering, you must first figure out how to reach and connect with... read more

A Guide to Uncovering Your ESSENTIAL Target Audience

Posted by Marketing Essentials on July 21, 2021 at 10:45 AM
There are over 7 billion people in the world. Do you think every one of them is your target customer? read more

Bon Voyage Facebook Analytics! Now What?

Posted by Marketing Essentials on July 1, 2021 at 11:27 AM
The Facebook Analytics tool set up to help businesses better understand their Facebook audience and measure success is no longer available. Facebook recently announced the tool was going away on June 30 as a way to consolidate its tools. read more