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Inbound Marketing Blog

Inbound Marketing Blog

Marketing Essentials

Recent Posts

Inbound Marketing

LeadingAge: Digital Marketing Comes Into Its Own in Aging Services

By: Marketing Essentials | April 4, 2018 at 11:30 AM

Editor’s Note: We are excited to share a LeadingAge article featuring Marketing Essentials and the successes our client The Esquiline has achieved in a digital marketing program. The article was originally published in the LeadingAge Magazine March-April 2018.

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Inbound Marketing for Industrial Manufacturing Industry

By: Marketing Essentials | June 29, 2017 at 12:09 PM

It seems like it used to be easier to get the job done. We were able to build relationships with buyers and suppliers and manage the workflow well enough to hit our numbers and keep things moving forward.

The rules of the game have changed. A casual game of tennis now feels like hockey. The speed and intensity of our daily lives has increased exponentially. How can we adapt and succeed at such a breakneck speed?

Just as we have adopted automation for our industrial manufacturing processes, we must apply the same principles to our marketing strategy. By developing a process that can be replicated and distributed across the globe, we can successfully attract ideal customers to us and guide them through the sales process to generate better results and greater ROI than we thought possible.

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What Is Google Looking for?

By: Marketing Essentials | June 27, 2017 at 12:26 PM

 

Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant information.”

The mystery is, what does it take to win the equivalent of a gold medal in the Google Olympics? Let’s take a look at some Google-inspired advice for website owners.

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Industrial Marketing for Global Competitors

By: Marketing Essentials | June 22, 2017 at 11:57 AM

 

Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies to marketing. As we examine the following quotations by industry leaders, let’s explore ways to use these issues and concerns to guide our marketing strategies.


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SEO Step by Step

By: Marketing Essentials | June 20, 2017 at 10:36 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

You have a website and a digital marketing program, but you are not 100% sure that you are on target with your SEO. You know that the more often your URLs come up in search results, the more visitors – and leads – will make it to your funnel. Let’s clear up that muddy water with this step-by-step guide to search engine optimization.


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Turn Your Website into a Lead Generation Machine

By: Marketing Essentials | June 8, 2017 at 1:46 PM

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable website, engaging content and imagery, expert SEO treatments and skillful social media promotion. Let’s look at what matters most for each of these elements.

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Inbound Marketing

Our Favorite Thanksgiving Memories

By: Marketing Essentials | November 26, 2015 at 1:00 AM

Here are a few of our team's favorite memories from Thanksgivings in the past. We wish you and yours a very Happy Thanksgiving!

 

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SEO

Google Pulls Back the Curtain - Where Does Your Site Rate?

By: Marketing Essentials | November 23, 2015 at 3:48 AM

Google was founded to help internet users find the information they want and need to make their lives easier. The company’s mission is to “organize the world’s information and make it universally accessible and useful.” To accomplish this goal, Google constantly reviews the results they are returning for searches to make sure they are always current with what the user is searching for.

Search results are machine driven, using specific algorithms, but the reviews are performed by people collectively called Google Search Quality Raters, who perform the reviews based on detailed guidelines provided to them by Google. Now, for the first time ever, Google has released the full document, a 160-page PDF, containing their Search Quality Rating Guidelines to the general public. There have been partial releases of the guidelines in the past, but this is reportedly the first time the full in-depth guidelines have been released to the public. Read the Google update here.

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Email Marketing, Professional Services

60% of Your Emails Could Soon Be Blocked

By: Marketing Essentials | September 30, 2015 at 12:18 PM

Google has a knack for creating products that make our personal lives easier, whether it be through super user-friendly applications or enhancing their current products with useful features. The latter just happened on Tuesday.

This week, Google unveiled a new “block” button for Gmail users. From our personal (and work) lives, this is a much-needed feature. If you’re receiving email after email from an annoying and disruptive salesperson (or company), a couple clicks of the mouse will alleviate this problem immediately.

Once you block a sender in your Gmail account, all of their proceeding messages will then go into your spam folder. You are then able to go in and change your privacy settings at any time in the future in case you would like to start receiving their messages in your inbox again.

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Inbound Marketing, Professional Services

Is Inbound Marketing Worth the Investment?

By: Marketing Essentials | September 23, 2015 at 7:47 AM

Since 2006, inbound marketing has been a proven methodology for the digital age. This effective marketing method says good-bye to buying ads and email lists hoping to score viable leads. Instead, it focuses on creating quality content that draws people to your company’s website. The inbound marketing methodology aligns content customers’ interests and needs. It naturally attracts inbound traffic that you delight, convert and close.

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