Author: Marketing Essentials


Blogs by: Marketing Essentials

Here’s What a Single Unhappy Customer is Costing Your Business

Posted by Marketing Essentials on August 10, 2021 at 10:18 AM
We all want our customers to stay with us forever... but life happens. Maybe the customer went out in search of a new restaurant or stylist to shake up their routine. Maybe they moved away. Or maybe they got turned off by a negative experience, bad press or demoralizing interaction with your... read more

The Top 10 (Low Cost) Marketing Strategies For Small Businesses

Posted by Marketing Essentials on August 3, 2021 at 9:24 AM
The Top 10 (Low Cost) Marketing Strategies For Small Businesses  So you own a small business. Great! But you have a small business marketing budget. Limited budgets can make marketing challenging, but certainly not impossible. In fact, there are more low-cost/no-cost marketing strategies and tools... read more

How to Create a Marketing Budget for Your Small Business

Posted by Marketing Essentials on July 27, 2021 at 2:08 PM
We hear it all the time from small business owners: I just don’t have the budget to do any marketing! However, effectively marketing your business doesn’t have to cost a fortune. Marketing investments - done right - can result in huge returns for your business that are well in excess of the cost.  read more

The ESSENTIAL Guide to Crafting a Marketing Message that Moves People

Posted by Marketing Essentials on July 22, 2021 at 10:45 AM
There are numerous ways to reach your ideal customer through digital marketing campaigns, virtual and in-person events, radio and streaming services and much more. But before you go galloping out into the world shouting about your offering, you must first figure out how to reach and connect with... read more