The ESSENTIAL Guide to Crafting a Marketing Message that Moves People

Posted by Marketing Essentials on July 22, 2021 at 10:45 AM
There are numerous ways to reach your ideal customer through digital marketing campaigns, virtual and in-person events, radio and streaming services and much more. But before you go galloping out into the world shouting about your offering, you must first figure out how to reach and connect with... read more

A Guide to Uncovering Your ESSENTIAL Target Audience

Posted by Marketing Essentials on July 21, 2021 at 10:45 AM
There are over 7 billion people in the world. Do you think every one of them is your target customer? read more

Is Rebranding Really Worth the Cost?

Posted by Patty Cisco on June 10, 2020 at 10:00 AM
Any conversation about the cost of rebranding should begin with the reminder that at the end of the day, rebranding is not a cost, but an investment. And it’s one that, if done properly, will yield exponential returns over the life of your business. That said, “How much does a rebrand cost?” is a... read more

Everything You Need to Consider For a New Brand

Posted by Jessica Lammers on May 29, 2020 at 11:24 AM
A brand is more than just a logo: It’s how your audience defines your company. And a great brand communicates the value you can bring to your customers, as well as your personality. read more