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Inbound Marketing Blog

Inbound Marketing Blog

Branding & Design, Email Marketing

Can you afford to lose potential Sales Qualified Leads?

By: Patty Cisco, MBA, Principal | February 21, 2017 at 11:09 AM

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • Almost 80% of marketing leads don’t convert into sales. Lack of lead nurturing is the common cause of this poor performance, MarketingSherpa concludes. 

That is a lot of lost revenue!

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Branding & Design, Content, Business Strategy

Online Reviews Impact Physician's Reputation

By: Patty Cisco, MBA, Principal | November 17, 2016 at 8:00 AM

As a physician or practice manager, are you bold enough to do what the University of Utah Health Care (UUHC) did by putting their patient reviews online, complete with unedited comments and an accessible five-star ranking?  

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Branding & Design

Would You Pass the Online Brand Awareness Test?

By: Patty Cisco, MBA, Principal | May 17, 2016 at 9:24 AM

“I want leads. But I have no online brand presence.”

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Branding & Design

What is Brand Awareness?

By: Patty Cisco, MBA, Principal | December 11, 2015 at 6:04 AM

When I want to buy a car, I can go to a generic dealership with multiple makes or models or I can go to an Acura, Volvo or Mercedes Benz dealership. Do I want a vehicle with technical advantages and good resale value, reliability and a good safety record? Or, am I looking for a luxury vehicle and status symbol?

Buyers relate particular car brands with specific attributes. Marketers go to great lengths to establish brand awareness in the minds of consumers. A 2014 State of Marketing report surveyed 2,500 marketers and concluded that 98 percent of marketers will increase their budget with raising brand awareness as one of major focuses of their efforts. Brand awareness is of major importance to organizations and how it plays out in consumer behavior.

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Branding & Design

The Secret Ingredient That Serves Up Successful Marketing

By: Patty Cisco, MBA, Principal | November 13, 2015 at 8:06 AM

McDonald's has secret sauce, and you should, too. We don't mean on your cheeseburger, we're talking about your marketing initiatives!

The inner workings of the marketing machine can overwhelm even experienced marketers. Figuring out your target market, creating engaging content, distributing it and converting leads is multi-faceted and time consuming.

Don't put all that energy into a project that is set up for failure.

There's a secret ingredient marketers must get right. Without it, marketing initiatives are flatter, lower performing, and yield less positive results. We are talking about consistent branding.

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Branding & Design, Content

5 Reasons Why You Need to Create Infographics

By: Patty Cisco, MBA, Principal | November 4, 2015 at 4:48 AM

When you are creating content for your infographics, it's important to reach clients in several different ways. While written content is useful, creating charts and graphs are essential to grabbing the attention of the reader and getting your message across. Infographics are carefully created to provide information in an easy-to-read, easy-to-understand format.

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Branding & Design

Ask The Experts: What Does Google’s New Logo Really Mean?

By: Marketing Essentials | September 7, 2015 at 7:07 PM

Occasionally, a facelift just has to happen. Whether that means something as large as the overall structure of your company or something as small as a logo change, adjustments eventually become a necessity as companies grow and evolve. Over the last month, though, both of those aforementioned changes have happened at Google.

Back in early August, it was announced (unexpectedly) that Google was no longer the giant parent company it had become. Instead, a new company was formed, named Alphabet, that Google was now a part of. This was done for a variety of reasons, with the most prominent of them being Google could now focus on Google.

Then, on September 1, Google officially announced that it was changing its logo. It wasn’t a major overhaul, but the change was significant enough that the internet has been abuzz about it for the whole week since. And the company’s official statement underscored the main reason for the re-branding:

These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop! Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.

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Branding & Design

Improve Your Brand Recognition by Cultivating Internal Brand Ambassadors

By: Jenna Schultz | May 18, 2015 at 9:26 AM

“Helping your employee build their personal brand is one of the greatest investments you can make, and the greatest reward you can provide to an advocate.” - Fast Company

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Branding & Design

3 Ways to Effectively Convey Your Brand Voice When Marketing Online

By: Jenna Schultz | April 21, 2015 at 4:44 AM

Branding: It’s Really About Them, Not You

Your brand is so much more than your logo, fonts and color palette. Don’t get me wrong, those things are all well and good, but at the end of the day it’s not what sells that prospect on working with you. And because it’s so much more than these elements, many organization’s fail to capture the essence of their brand voice when trying to market themselves online.

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Branding & Design

Correctly Branding Your Organization

By: Jenna Schultz | May 7, 2014 at 10:39 AM

The Not-So-Secret Guide to Choosing Brand Colors

The Importance of Color Choice

You may be asking, "Just how important is color choice for my organization's brand identity?". Multiple studies have shown that [a product's] color can influence between 60 and 80 percent of a consumer's purchasing decision.* Based on that statistic, I'd say it's pretty important.

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