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Inbound Marketing Blog

Inbound Marketing Blog

Can you afford to lose potential Sales Qualified Leads?

BY Patty Cisco, MBA, Principal February 21 2017 Branding & Design, Email Marketing

It’s not difficult to do.

  • According to Marketo, 50% of leads are qualified but not yet ready to buy.
  • Only a quarter of leads are legitimate and should advance to sales, notes Gleanster Research.
  • [...]

Online Reviews Impact Physician's Reputation

BY Patty Cisco, MBA, Principal November 17 2016 Branding & Design, Content, Business Strategy

As a physician or practice manager, are you bold enough to do what the University of Utah Health Care (UUHC) did by putting their patient reviews online, complete with unedited comments and an[...]


Would You Pass the Online Brand Awareness Test?

BY Patty Cisco, MBA, Principal May 17 2016 Branding & Design

“I want leads. But I have no online brand presence.”


What is Brand Awareness?

BY Patty Cisco, MBA, Principal December 11 2015 Branding & Design

When I want to buy a car, I can go to a generic dealership with multiple makes or models or I can go to an Acura, Volvo or Mercedes Benz dealership. Do I want a vehicle with technical advantages[...]


The Secret Ingredient That Serves Up Successful Marketing

BY Patty Cisco, MBA, Principal November 13 2015 Branding & Design

McDonald's has secret sauce, and you should, too. We don't mean on your cheeseburger, we're talking about your marketing initiatives!

The inner workings of the marketing machine can overwhelm even[...]


5 Reasons Why You Need to Create Infographics

BY Patty Cisco, MBA, Principal November 04 2015 Branding & Design, Content

When you are creating content for your infographics, it's important to reach clients in several different ways. While written content is useful, creating charts and graphs are essential to[...]


Ask The Experts: What Does Google’s New Logo Really Mean?

BY Marketing Essentials September 07 2015 Branding & Design

Occasionally, a facelift just has to happen. Whether that means something as large as the overall structure of your company or something as small as a logo change, adjustments eventually become a[...]


Improve Your Brand Recognition by Cultivating Internal Brand Ambassadors

BY Jenna Schultz May 18 2015 Branding & Design

“Helping your employee build their personal brand is one of the greatest investments you can make, and the greatest reward you can provide to an advocate.” - Fast Company


3 Ways to Effectively Convey Your Brand Voice When Marketing Online

BY Jenna Schultz April 21 2015 Branding & Design

Branding: It’s Really About Them, Not You

Your brand is so much more than your logo, fonts and color palette. Don’t get me wrong, those things are all well and good, but at the end of the day it’s[...]


Correctly Branding Your Organization

BY Jenna Schultz May 07 2014 Branding & Design

The Not-So-Secret Guide to Choosing Brand Colors

The Importance of Color Choice

You may be asking, "Just how important is color choice for my organization's brand identity?". Multiple studies have[...]