Editor’s Note: This post was originally published in 2020 and has been revamped and updated to provide the latest trends and dos and don'ts in digital marketing. When it comes to marketing, one thing is for sure -- change. The marketing landscape is always evolving due to technology advancements,... read more
The longer a customer does business with you, the more valuable they are. While customers may come and go, customers who leave because of a negative experience or because a competitor served their needs more effectively represent lost potential revenue…and you could have prevented it! read more
We hear it all the time from small business owners: I just don’t have the budget to do any marketing! However, effectively marketing your business doesn’t have to cost a fortune. Marketing investments - done right - can result in huge returns for your business that are well in excess of the cost. read more
Social media platforms are evolving all the time. This includes constant tweaks to algorithms, the addition or subtraction of features, shifting advertising policies, and even changes in a platform’s stated mission, goals, and focus. read more
