2021 was a year of change for just about everyone, from supply chain headaches to labor challenges to rising costs. The good news is, now is the perfect time to take stock of what worked and what didn't - and get ready to hit the ground running in 2022. read more
Editor’s Note: This post was originally published in 2020 and has been revamped and updated to provide the latest trends and dos and don'ts in digital marketing. When it comes to marketing, one thing is for sure -- change. The marketing landscape is always evolving due to technology advancements,... read more
The longer a customer does business with you, the more valuable they are. While customers may come and go, customers who leave because of a negative experience or because a competitor served their needs more effectively represent lost potential revenue…and you could have prevented it! read more
We hear it all the time from small business owners: I just don’t have the budget to do any marketing! However, effectively marketing your business doesn’t have to cost a fortune. Marketing investments - done right - can result in huge returns for your business that are well in excess of the cost. read more
