How to Convince the CEO to Increase Your Marketing Budget

Posted by Kelly Braun on August 2, 2022 at 8:00 AM
Editor’s Note: This post was originally published in 2017 and updated in 2022. You understand the importance of digital marketing. You've seen the proof that it works and know your competitors are likely increasing their marketing budgets. In fact,  2022 statistics found that 63% of businesses have... read more

5 Proven Ways To Increase Your Customer’s Lifetime Value

Posted by Kameron Hurley on August 5, 2021 at 2:22 PM
The longer a customer does business with you, the more valuable they are. While customers may come and go, customers who leave because of a negative experience or because a competitor served their needs more effectively represent lost potential revenue…and you could have prevented it! read more

How to Create a Marketing Budget for Your Small Business

Posted by Kameron Hurley on July 27, 2021 at 2:08 PM
We hear it all the time from small business owners: I just don’t have the budget to do any marketing! However, effectively marketing your business doesn’t have to cost a fortune. Marketing investments - done right - can result in huge returns for your business that are well in excess of the cost.  read more

Instagram Bets Big on Video and Shopping Investments

Posted by Kameron Hurley on July 26, 2021 at 9:01 AM
Social media platforms are evolving all the time. This includes constant tweaks to algorithms, the addition or subtraction of features, shifting advertising policies, and even changes in a platform’s stated mission, goals, and focus.  read more