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Inbound Marketing Blog

Inbound Marketing Blog

4 Barriers to Automated Lead Nurturing Success {Video}

BY Patty Cisco, MBA, Principal February 28 2017 Lead Generation, Email & Automation, Videos

Lead-nurturing automation is a new strategy to successfully shepherd lead engagement opportunities to improve sales outcomes.

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A Guide to Automated Lead-Nurturing Workflows

BY Patty Cisco, MBA, Principal February 28 2017 Lead Generation, Email & Automation

With any investment, you want to see results as soon as possible, but how quickly should you expect to see improvements from your new automated lead-nurturing program? While we can’t give you an[...]

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4 Benefits of Automating Lead-Nurturing Workflows

BY Patty Cisco, MBA, Principal February 21 2017 Lead Generation, Email & Automation

Would you like to increase overall sales in 2017, while also shortening your sales cycle by 50% or more? That’s the power of using an automated lead-nurturing system!

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4 Essential Tools for Automated Lead Nurturing

BY Patty Cisco, MBA, Principal February 20 2017 Email & Automation, Lead Generation

As a Marketer or Director of Sales you are ready to hit the ground running in 2017. You’re about to set up an automated lead-nurturing system because you’ve heard the benefits are worth the[...]

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4 Automated Lead Workflow Mistakes That Cost Leads

BY Patty Cisco, MBA, Principal February 14 2017 Lead Generation, Email & Automation

In 2017, you’re looking for new ways to find and keep those precious leads you’ve worked so hard to acquire. You may have heard the term “automated lead-nurturing workflow” in the past, and now,[...]

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Get Leads: 4 Must-Have Automated Lead Workflows

BY Patty Cisco, MBA, Principal February 09 2017 Email & Automation, Lead Generation

According to Marketo, nearly 50% of leads are not ready to buy. So, that means it’s extremely important to understand where your potential leads are in their buyer’s journey. You can’t promote[...]

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15 Signs You’re Not Ready for Automated Lead Nurturing

BY Patty Cisco, MBA, Principal February 02 2017 Lead Generation, Email & Automation

 

As a marketing leader, you realize the way your buyers—regardless of B2B or B2C or products or services—make buying decisions has changed. Due to the Internet, your buyer now has vast quantities[...]

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Email Marketing: Is It Worth It? You Better Convert It.

BY Brooke Taylor September 29 2016 Email & Automation

Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by[...]

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5 Things You Should Evaluate for Your Next Email

BY Haley Dillon July 21 2016 Email & Automation

Are you wondering why the emails you’re sending to potential clients/customers are not getting the results you ultimately want: conversions? Don’t give up hope just yet! It is worth the time and[...]

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7 Reasons You Need to Use Email Marketing

BY Patty Cisco, MBA, Principal June 21 2016 Email & Automation

Why is email marketing one of the most worthwhile marketing techniques you can use? Think about snail mail. If you’re like me today, you likely sort quickly through the stack, going “Junk, junk,[...]

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