Most people don’t buy a product the first time they visit an online store, which is why it’s so difficult to increase online sales simply by increasing site traffic. read more
Did you know that the most damaging and common mistake made in prospecting is when salespeople begin selling their product or service too early? The goal of prospecting efforts should not be built around the theory of influencing your prospects to buy from you, but rather they should be designed to... read more
This blog was originally published in June 2019. It was updated in October 2023. If you’re still tracking your leads and customers in spreadsheets or in an outdated tool, we have good news: There is a better way! read more
Read a few articles about digital marketing, and you’re sure to find them: Doomsayers warning you to turn back from the path of email marketing before it’s too late. Email is dead. No one reads emails anymore. Etc., etc. read more
