15 Signs You’re Not Ready for Automated Lead Nurturing

Posted by Patty Cisco, MBA, Principal on February 2, 2017 at 4:33 PM
  As a marketing leader, you realize the way your buyers—regardless of B2B or B2C or products or services—make buying decisions has changed. Due to the Internet, your buyer now has vast quantities of information readily available during the early stages of their buying process—long before they even... read more

Email Marketing: Is It Worth It? You Better Convert It.

Posted by Brooke Taylor on September 29, 2016 at 9:00 AM
Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by changing up a subject line or adding a splash of personalization. But if you really want to increase CRO you... read more

5 Things You Should Evaluate for Your Next Email

Posted by Haley Dillon on July 21, 2016 at 9:09 AM
Are you wondering why the emails you’re sending to potential clients/customers are not getting the results you ultimately want: conversions? Don’t give up hope just yet! It is worth the time and money if it’s done properly. Recent studies even show that email marketing has an average ROI of $32 to... read more

7 Reasons You Need to Use Email Marketing

Posted by Patty Cisco, MBA, Principal on June 21, 2016 at 11:10 AM
Why is email marketing one of the most worthwhile marketing techniques you can use? Think about snail mail. If you’re like me today, you likely sort quickly through the stack, going “Junk, junk, junk, bill, bill, junk.” The junk goes immediately in the trash. read more
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