Author: Kameron Hurley

Picture of Kameron Hurley
Kameron is an award-winning copywriter and brand strategist who has worked with numerous regional and global brands, including ConAgra, LexisNexis, Autosoft, Teradata, Hartzell Propeller, Stafford Jewelers, Graceworks, City of Dayton, COPP Systems and Antioch College. She is the author of nearly a dozen novels, which have been recognized with two Hugo Awards, a Sydney J. Bounds Award and other accolades. Hurley has written for Popular Science Magazine, The Atlantic, Writer’s Digest, Entertainment Weekly, The Village Voice, LA Weekly, Huffington Post and Locus Magazine.

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Blogs by: Kameron Hurley

5 Proven Ways To Increase Your Customer’s Lifetime Value

Posted by Kameron Hurley on August 5, 2021 at 2:22 PM
The longer a customer does business with you, the more valuable they are. While customers may come and go, customers who leave because of a negative experience or because a competitor served their needs more effectively represent lost potential revenue…and you could have prevented it! read more

The Top 10 (Low Cost) Marketing Strategies For Small Businesses

Posted by Kameron Hurley on August 3, 2021 at 9:24 AM
The Top 10 (Low Cost) Marketing Strategies For Small Businesses  So you own a small business. Great! But you have a small business marketing budget. Limited budgets can make marketing challenging, but certainly not impossible. In fact, there are more low-cost/no-cost marketing strategies and tools... read more

How to Create a Marketing Budget for Your Small Business

Posted by Kameron Hurley on July 27, 2021 at 2:08 PM
We hear it all the time from small business owners: I just don’t have the budget to do any marketing! However, effectively marketing your business doesn’t have to cost a fortune. Marketing investments - done right - can result in huge returns for your business that are well in excess of the cost.  read more

Instagram Bets Big on Video and Shopping Investments

Posted by Kameron Hurley on July 26, 2021 at 9:01 AM
Social media platforms are evolving all the time. This includes constant tweaks to algorithms, the addition or subtraction of features, shifting advertising policies, and even changes in a platform’s stated mission, goals, and focus.  read more