Convinced about the benefits of blogging but not sure how to do it for your business? Here’s how to write a killer blog for your business, even if you aren’t the world’s best writer.
Tips for Writing a Blog for Your Business
As a recap of what you learned in the video, here are the basic steps to take when writing a blog for your business:
- Choose a topic. Write about something you know your audience cares about, based on your persona or content strategy. If you don’t have those in place yet, base it on your knowledge of your audience, or seek feedback from the people at your company who work most often with customers to learn what sorts of questions they get.
- Complete keyword research. For more on this, read SEO Step by Step.
- Develop an outline. Have a plan for your blog by outlining what information you most want to convey.
- Write what you know and research the rest. Even if you’re not a writer, if you know about your business, you can write a blog. Simply write what you know and don’t worry about it being overly formal. A conversational tone is best. For everything you aren’t quite sure on, simply do some online research or call an expert.
- Review, review, review. Just because the blog has a conversational tone doesn’t mean readers will accept poor grammar and spelling. To make your blog look professional and polished, have someone review it after you’re done. You can also run it through some review tools, like Grammarly, to catch absolutely everything.
Why Blogging Is Important
As I touched on in the video, blogging is important because it can put your business in front of your potential customers as they search online and draw them into your website. From there, they’ll be able to learn about how you can help them.
Some of the benefits of blogging include:
- It builds relationships with visitors.
- It gives added value to your website.
- You develop authority in your industry.
- It communicates your brand image.
- It increases your search engine rankings
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Get the Help You Need with Your Business’s Blog
Once you start seeing some results from your blog, you may want to increase the volume. However, that’s easier said than done. While you don’t have to be the world’s best writer to write a blog, you have to have the time to do it.
If time becomes an issue, you can ask industry experts at your business to contribute to your blog or see if there are any partners you can collaborate with to create guest blogs. You can also work with an inbound digital marketing agency to create custom, optimized content for your site.