How to Create a Marketing Budget for Your Small Business

Posted by Marketing Essentials on July 27, 2021 at 2:08 PM
We hear it all the time from small business owners: I just don’t have the budget to do any marketing! However, effectively marketing your business doesn’t have to cost a fortune. Marketing investments - done right - can result in huge returns for your business that are well in excess of the cost.  read more

Instagram Bets Big on Video and Shopping Investments

Posted by Kameron Hurley on July 26, 2021 at 9:01 AM
Social media platforms are evolving all the time. This includes constant tweaks to algorithms, the addition or subtraction of features, shifting advertising policies, and even changes in a platform’s stated mission, goals, and focus.  read more

The ESSENTIAL Guide to Crafting a Marketing Message that Moves People

Posted by Marketing Essentials on July 22, 2021 at 10:45 AM
There are numerous ways to reach your ideal customer through digital marketing campaigns, virtual and in-person events, radio and streaming services and much more. But before you go galloping out into the world shouting about your offering, you must first figure out how to reach and connect with... read more

A Guide to Uncovering Your ESSENTIAL Target Audience

Posted by Marketing Essentials on July 21, 2021 at 10:45 AM
There are over 7 billion people in the world. Do you think every one of them is your target customer?  read more