With the popularity of video skyrocketing online, now is the time to venture into — or up your game in — video marketing. This article will walk you through what you can expect when you partner with Marketing Essentials to strategize, produce, edit and promote your business videos. read more
As a marketer in senior living, it's important to be able to show the ROI of the marketing strategies you execute. However, this can be challenging if you have software such as a Customer Relationship Management (CRM) system, Marketing Automation Platform (MAP) and clinical/financial software that... read more
If you work at a nonprofit, you know it’s important to share your mission with the public for fundraising, awareness, and support, but it can be difficult when juggling so many other tasks. In this article, we’ll explore some of the best practices to keep in mind when creating a marketing strategy... read more
While research shows many senior living organizations have recovered post-pandemic with census numbers up, those same organizations are now bracing themselves for what’s next as the economy stands on wobbly legs. read more
