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Inbound Marketing Blog

Inbound Marketing Blog

Inbound Marketing for Industrial Manufacturing Industry

BY Marketing Essentials June 29 2017 Website

It seems like it used to be easier to get the job done. We were able to build relationships with buyers and suppliers and manage the workflow well enough to hit our numbers and keep things moving[...]

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What Is Google Looking for?

BY Marketing Essentials June 27 2017 Website

 

Our society puts a lot of emphasis on first page rank in Google search results. Google admits, “For a typical query, there are thousands, even millions, of webpages with potentially relevant[...]

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Industrial Marketing for Global Competitors

BY Marketing Essentials June 22 2017 Website

 

Technological advances have always been a key focus for industrial manufacturers. As new technologies are constantly being developed and refined, many have not yet applied digital technologies[...]

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SEO Step by Step

BY Marketing Essentials June 20 2017 Website

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

You have a website and a digital marketing program, but you are not 100% sure that you are on[...]

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Turn Your Website into a Lead Generation Machine

BY Marketing Essentials June 08 2017 Website

 You put a lot of effort into attracting visitors to your website, but how many of them convert?

Transforming website visitors into qualified leads requires an attractive, easily navigable[...]

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Is My Website Like a Bad Customer Service Experience?

BY Patty Cisco, MBA, Principal April 19 2017 SEO

User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer[...]

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What SEO Won't Do for You

BY Patty Cisco, MBA, Principal April 12 2017 SEO

While optimizing your website for search engines is an essential part of a digital marketing strategy, it doesn’t do enough. SEO must be paired with other essential elements to successfully[...]

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A Day in the Life of a Solo Marketer

BY Patty Cisco, MBA, Principal April 06 2017 Manufacturing & Distribution

7 am - The alarm goes off. I can’t believe it. Is it time to get up already? Sigh.

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Meme: Solo Marketer

BY Patty Cisco, MBA, Principal April 04 2017 Inbound Sales

Are You Trying to Do it all Alone?

Marketing Essentials can partner with you to achieve your business goals with data-driven inbound digital marketing strategies. Act now to learn how Inbound[...]

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Use Conversion Rate Optimization to Get Customers

BY Patty Cisco, MBA, Principal March 30 2017 Inbound Marketing

Have you optimized your website and sales funnel to the utmost? If not, you may be costing your company revenue.

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