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Google My Business - Why Do I Need It and How Do I Claim My Listing?

Posted by Jessica Lammers on March 21, 2019 at 4:20 PM
Imagine being asked 63,000 questions per second. That’s how busy Google is every day. An average person is searching Google 3-4 searches every day. That’s a lot of people doing a lot of searching on any given day. So how does your company break through the noise and have a shot at being found by a... read more

The Practical Email Marketing Tips You Need to Know

Posted by Jessica Barga on March 13, 2019 at 4:06 PM
Read a few articles about digital marketing, and you’re sure to find them: Doomsayers warning you to turn back from the path of email marketing before it’s too late. Email is dead. No one reads emails anymore. Etc., etc. read more

Three Reasons B2B Companies Need (Quality) Digital Content

Posted by Jessica Barga on March 8, 2019 at 11:11 AM
When was the last time you really enjoyed an online experience? read more

What is Website Accessibility - and Why Should You Care?

Posted by Jessica Barga on February 27, 2019 at 4:04 PM
Note: At Marketing Essentials, we’re marketers, not lawyers. Please don’t take any of this information as legal advice, but as guidelines for building a more accessible website. From updating pages and writing content to finding the right photos and promoting your services, maintaining a website... read more
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