Shop closed. Staff furloughed. Festival canceled. The coronavirus pandemic has disrupted many industries, including the advertising industry. It’s no surprise total advertising spend is down as businesses and community organizations cut budgets due to the effects of the pandemic. read more
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more
At Marketing Essentials, we specialize in crafting strategic digital marketing campaigns for our clients. We are digital-and-data-first, and that often means we spend our time hip-deep in updating and optimizing our clients’ digital presence to help their websites perform better in search. read more
