Should You Advertise during an Economic Downturn?
The answer is YES! It can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising.
Your competitors are probably panicking right now and decreasing their spend. This opens a door of opportunity for you!
Now is your chance to get a better market share and a better price on your PPC spend. With fewer competitors vying for popular keywords related to your brand, it’s a great time to invest in digital advertising.
The No. 1 action you should do right now is to take a deep dive into what’s working and what’s not working with your current advertising campaigns. Objectively look at where you’re spending money and what kind of return on investment you are obtaining.