During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising. read more
At Marketing Essentials, we specialize in crafting strategic digital marketing campaigns for our clients. We are digital-and-data-first, and that often means we spend our time hip-deep in updating and optimizing our clients’ digital presence to help their websites perform better in search. read more
Hey there, small business owner: I hear you. You’re ready to scale your business but lack resources in both funds and manpower to support growth. read more
Is PPC really worth the costs? There is only one way to know. And that’s ROI. Calculating ROI is one of the basic tenets and beauty of PPC. Nearly every factor of Pay Per Click is trackable Therefore, if you’re currently spending hundreds or thousands on PPC and wondering, “What am I getting for my... read more
