Nonprofits: How to Get the Most From a Google PPC Grant

Posted by Kelly Braun on March 28, 2018 at 1:58 PM
Ready to test the PPC waters? If you’re a nonprofit, now is the time. Google Ad Grants are providing non-profits up to $10,000 a month in Pay-Per-Click (PPC) advertising through its AdWords service. It’s a chance to gain online exposure without the costs. It’s an opportunity to share your brand... read more

Is Pay-Per-Click Right for Your Business?

Posted by Marketing Essentials on April 24, 2015 at 11:35 AM
Often times, business owners are hesitant to embark on the journey that is pay-per-click advertising, usually opting for less expensive methods. Yes, it’s true that paying for clicks can quickly become a large expense, but you always have to consider the return you’re going to get from your... read more

3 Reasons Why PPC Should Be Part Of Your Marketing Plan

Posted by Patty Cisco on January 20, 2015 at 4:57 AM
There are many forms of online advertising (PPC – pay-per-click), but with 68% of the search market share, Google holds the crown for largest reach in online advertising. According to Google, over 1 million companies are currently using AdWords advertising. Should your company use pay-per-click... read more