So, you want to increase leads in 2017, but aren’t sure where to turn? One of the best ways to attract attention is by publishing fresh video content. While YouTube may seem crowded (with over 300 hours of video posted every minute), the right content can really make an impact on your audience.
I will admit that it’s easy to get distracted and lost on YouTube. How many hours have we given to scrolling through countless YouTube videos? I know I am guilty of many hours myself!
However, one thing that can’t be denied is the impact it has had on our culture. YouTube is now the 2nd largest search engine in the world (only bested by its parent company, Google).
Come Up With a Plan
So, what can you do to get a piece of this digital pie? While creating and posting videos may seem simple enough (it can be done on nearly any smartphone nowadays), you must have the proper plan in place to make the most of this opportunity. Here are a few simple steps to follow on your way to YouTube greatness:
1. Create great content
Before even uploading a video to YouTube, ask yourself, “Is this worth watching?” Always make sure your video content is either entertaining, educational or both. The best way to continue growing your YouTube channel is to have those watching it share it with their friends. They are only going to share the content if it entertained them or taught them something worthing sharing. Just remember: “How-to” videos are the most popular content on YouTube, growing over 70% year-over-year.
2. Include keywords in your title, description, and tags
The second most important part of a YouTube video, outside of the video itself, are the title, description, and tags for the video. Each of these should include keywords and phrases you want to be associated with your company. Video titles should be shorter than 66 words since that is as long as Google allows before they’re truncated in search results. Descriptions should be a minimum of 2 to 3 sentences but could be longer (the more keywords in the description, the better). Finally, create a minimum of 5 tags for each video. Just ask yourself, “If I was searching for this video, what words or phrases would I use?” You can’t increase your video views if no one can find you!
3. Build your channel around your brand
Once you start creating content, it’s important to brand your YouTube channel. This is easy to do and gives your page a more professional look. Include your company logo, as well as a header at the top of the page. You can even create an intro trailer that will play as soon as someone stumbles across your channel. Make the user feel that they have found a safe haven full of professionals that know what they are doing, far away from the shaky-cam cat videos that clutter up the internet. Your subscribers will grow as you build that trust and dependability.
4. Analyze your data to improve your channel
After a few months of video output, start analyzing data. YouTube can provide information to guide your future content. How long do your viewers stick around? Do they enjoy longer content or do they leave after a minute or two? What day of the week or time of day are your videos most viewed? What words or phrases are they searching for when they find you? All of this should be considered as you move forward.
5. Have Fun
As mentioned above, YouTube is full of videos. If you want to stand out from the competition, you need to be more than a talking head reading facts to the audience. Have fun with what you create. Audiences can always tell when something is being phoned in. If you’re going to do it, put some heart into it!
These are just a few tips that should get you started as you explore the opportunities YouTube (and video content in general) can provide for your company. While it may take time for your channel to be found, don’t give up. YouTube’s search engine optimization (SEO) is built around many things, such as number of subscribers, number of views, video tags and other things that take time to develop. If you create the content people want to see, don’t worry: you’ll be found!