Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by changing up a subject line or adding a splash of personalization. But if you really want to increase CRO you need to dig deep.
Take a look at some proven tactics sure to increase your email conversions:
- Your answers lie within your web analytics.
Do you really know where you need to drive potential buyers? Before you even think about sending an email, take a look at your web analytics and you will quickly receive your answers. What exactly are they looking for? What’s driving the sale? With the right direction, your potential buyers will be clicking through your emails in no time.
- Boost your open rate with compelling content.
Sure subject lines are important. That’s a given. But it’s what comes after the subject line that gets consumers click happy. Make sure to fill your preview text with important messaging that will convert. Be careful that your preview text isn’t pulling from the alt text of an image or the first line of your email. Grab your buyers attention with a key message or important offer.
- Your emails and your website need to live in perfect harmony.
Consistent messaging. Consistent messaging. Consistent messaging. This is the most straightforward approach to growing your conversion rate. People love to be directed because it removes the need to make a decision. When your potential buyers are in a highly suggestible mood, it is important to make decisions for them by avoiding confusion and directing them down the right path with consistent messaging.
- Make sure your email is mobile-friendly.
If you are paying attention to your email reports, you may notice that half if not more of your email subscribers are opening their emails on a mobile device. Readability and clickability are key, but now more than ever it is important that your email renders correctly on every device. No matter how big or small.
- Don’t Batch-and-Blast.
Are you guilty of batch-and-blast? What’s that you ask? Well, if you are sending as many emails to as many contacts that you can get your eager hands on…stop it. Think about how many emails you receive in a day. It’s probably more than you even want to count. Don’t be just another email in someone’s inbox. Make sure the content that you are pushing out is relevant and tailored to your market.
Email marketing is one of the most effective ways to nurture leads. Make it a successful venture by putting these tips into action. It will be worth it.