Improve Your SEO Knowledge: Top Terms Defined

Posted by Kelly Braun on February 27, 2020 at 1:41 PM
SEO, or Search Engine Optimization, has its own unique set of terminology, definitions and abbreviations, just like any other industry. Stay on top of why your website is or is not ranking by learning the basics of SEO. read more

The Difference Between Online & Offline SEO

Posted by Kelly Braun on February 20, 2020 at 10:22 AM
Even as recently as a few short years ago, the process of search engine optimization with regards to your online presence was simple -- you would pick the keywords that you hoped would attract the most business and focus on those in everything you posted online. read more

Everything You Need to Know About BERT, The Latest Google Update

Posted by Kelly Braun on November 15, 2019 at 2:16 PM
What is BERT? Simply put, it’s Google’s new and improved AI ranking algorithm. Google already has RankBrain, an AI (Artificial Intelligence) algorithm that was launched back in 2015. BERT doesn’t replace RankBrain; they’ll work together to improve the search engine’s language processing... read more

How to Use the Google Business Profile Messaging App to Engage Customers

Posted by Jessica Lammers on November 15, 2019 at 9:15 AM
Note: This blog post was updated in December 2021 to reflect new changes to Google Business Profile. read more