Say Goodbye to Keyword Research... and Hello to Search Intent Optimization?

Posted by Rachel Stephens on July 21, 2022 at 1:00 PM
Editor's Note: This post was originally published in 2020 and updated with the latest information and best practices in 2022. As consumers and algorithms have become more sophisticated, so has the keyword research process that we perform here at Marketing Essentials as part of our SEO services.... read more

6 Ways Businesses Can Improve Their Local SEO

Posted by Rachel Stephens on April 29, 2022 at 1:45 PM
Customers have more control today than ever before. If they want or need something, they can simply pull up a search engine on their phone and search for what they want. Instantly, your customer gets business information that closely matches their search within seconds. read more

What You Can Expect with an SEO Program at Marketing Essentials

Posted by Rachel Stephens on March 7, 2022 at 11:38 AM
As you consider implementing an SEO strategy for your website, this article will help you understand what to expect when you choose Marketing Essentials as your partner in SEO. read more

How Do I Rank Higher in Search Engines to Attract New Customers?

Posted by Kelly Braun on March 2, 2022 at 8:00 AM
This blog was originally published in February 2021. It has been revised and updated for 2022. Google receives more than 3.5 billion searches every day. And of course, as a marketing/sales director or business owner, you want your business to show up on Page 1 of search results. The higher up, the... read more