Search engine optimization (SEO) is a set of practices that help your business rank higher online so you can better reach potential customers. SEO is a big deal for any business because online searches are still a top way people discover new businesses. read more
Editor’s Note: This post was originally published in 2020 and has been revamped and updated to provide the latest trends and dos and don'ts in digital marketing. When it comes to marketing, one thing is for sure -- change. The marketing landscape is always evolving due to technological... read more
Considering a new platform for your marketing and sales needs? HubSpot might just be the solution you've been searching for. As an all-encompassing CRM, marketing automation and customer service tool, it's designed to simplify and streamline your business operations. Here are five standout features... read more
I recently participated on the volunteer side of a well-known Mercer County event. While normally an attendee, this year, I was also a volunteer. Hosted annually by Dave Penno and the Coldwater Knights of Columbus, the Mercer County Cancer Corn Maze & Petting Zoo is quite the attraction. read more
