Author: Patty Cisco

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As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte!

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Blogs by: Patty Cisco

GDPR Compliance: Q&A

Posted by Patty Cisco on May 23, 2018 at 1:12 PM
With the GDPR deadline fast approaching, many businesses are wondering how it will affect them. Let’s go over some of the most frequently asked questions about the GDPR.   read more

3 Tactics to Reduce Your Cost Per Lead

Posted by Patty Cisco on May 11, 2018 at 11:37 AM
As a marketer, you are constantly confronted with the task of minimizing and optimizing your company’s Cost Per Lead. But here’s a vitally important question: are you calculating your Cost Per Lead (CPL) for outbound marketing but ignoring inbound digital marketing? read more

Are You ready for Inbound sales challenges?

Posted by Patty Cisco on November 3, 2017 at 2:47 PM
Stop. Wait. You want me to do what? That was my first response when faced with the challenge of Hubspot’s Dan Tyre’s Pipeline Generations Bootcamp. read more

Is My Website Like a Bad Customer Service Experience? {Video}

Posted by Patty Cisco on April 19, 2017 at 11:01 AM
User experience is like customer service. It describes the interaction between a person and a business. Like a person who calls Visa to speak to someone about a credit card account, every computer user types a series of words into a search engine to find information. In either case, the ideal... read more