Should you address user accessibility on your website? The answer is simple: Yes. Why? No. 1, 18% of U.S. population has some type of disability, and these people should have access to websites just like anyone else. The web is fundamentally designed to work for all people, no matter their... read more
Note: At Marketing Essentials, we’re marketers, not lawyers. Please don’t take any of this information as legal advice, but as guidelines for building a more accessible website. From updating pages and writing content to finding the right photos and promoting your services, maintaining a website... read more
Every company needs a website. The challenge for many is keeping that website up-to-date. Technology changes; algorithms and SEO change; how your customers use the web changes. read more
Are you struggling to put together a comprehensive digital marketing plan that gets results for 2018? Maybe it’s time for a new website update, but you’re concerned you can’t work it into your budget. How will you get others to see the value? read more
