Objection: “We shouldn’t be wasting time on social media.” read more
I recently facilitated a workshop on brand reputation management. Now typically when talking about online brand reputation management, we’re talking about how to manage and strengthen your brand. Ironically, I’ve recently found myself applying online reputation management practices in reverse? Why? read more
Do you struggle to truly measure the effectiveness of your social media marketing? According to the 2015 State of Social Marketing Report, 60% of business share your struggle. read more
In a recent blog post, we discussed how to determine which social channels you should consider in your inbound marketing strategy. Today, we’re going to take a look at a few best practices for each of those seven top social channels. read more
