SEO, or Search Engine Optimization, has its own unique set of terminology, definitions and abbreviations, just like any other industry. Stay on top of why your website is or is not ranking by learning the basics of SEO. read more
Even as recently as a few short years ago, the process of search engine optimization with regards to your online presence was simple -- you would pick the keywords that you hoped would attract the most business and focus on those in everything you posted online. read more
What is BERT? Simply put, it’s Google’s new and improved AI ranking algorithm. Google already has RankBrain, an AI (Artificial Intelligence) algorithm that was launched back in 2015. BERT doesn’t replace RankBrain; they’ll work together to improve the search engine’s language processing... read more
Note: This blog post was updated in December 2021 to reflect new changes to Google Business Profile. read more
